Luxury hotels embrace the rise of resort-core as an opportunity to deliver immersive fashion experiences on site. The St. Regis Chicago follows up its collaboration with Mira Couture with a new partnership with renowned London-based menswear house Drake’s. The Mira Couture experience unveiled a curated collection of gowns inspired by the hotel’s architecture, and this new collab with Drake’s offers guests a new take on timeless craftsmanship.
© St. Regis Hotels & Resorts
Drake’s was founded in East London in 1977 by Michael Drake and became known for men’s “scarves, shawls and plaids” before expanding into hand-made ties and handkerchiefs, now sold in the high-end boutiques and department stores of Paris, Milan, Tokyo and New York City. Today, Drake’s crafts knitwear, shirts, premium jersey, outerwear, accessories and Selvedge denim.
The exclusive partnership includes a limited-time suite package, including a premium suite; the exclusive Drake’s for The St. Regis capsule collection of four bespoke essentials — including a necktie, pocket square, baseball cap and silk-blend bandana; and a $300 hotel credit for on-property experiences, from dining at the hotel’s restaurants to visiting The St. Regis Spa Chicago, the city’s only Forbes Five-Star luxury spa.
© St. Regis Hotels & Resorts
Experience Drake’s timeless design and signature aesthetics through The St. Regis Chicago’s luxurious accommodations and amenities. Both brands share an appreciation for heritage, craftsmanship and thoughtful details, working together seamlessly and reinforcing The St. Regis Chicago’s dedication to delivering elevated guest experiences and an experience beyond the traditional hotel stay.
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