SWISS unveiled its new premium-economy class, debuting on flights in the fourth quarter of 2021. The cabin boasts greater privacy, enhanced in-flight comfort and a newly developed fixed-backshell seat. The new cabin will gradually be installed on all of SWISS’s flagship, long-haul Boeing 777-300ERs, and can be booked now.
“We are delighted that, in introducing our new Premium Economy Class, we are meeting our customers’ growing demand for more privacy, more comfort and more individuality,” said Dieter Vranckx, CEO, SWISS. “And by introducing our new class of travel, we are also further strengthening our premium positioning in the growing leisure travel segment.”
Each 777-300ER will feature 24 premium-economy seats from manufacturer ZIM. The fixed backshell ensures no intrusion into the personal space of the seat behind. Each seat is 18–20 inches wide, with nearly 39 inches of pitch, greater recline and a fold-out leg rest. Travelers receive amenity kits, made with sustainable materials; noise-reducing headphones; a 15.6-inch entertainment screen; personal reading lamps; and a built-in USB-A socket. The in-flight cuisine has been specially tailored for the new cabin, alongside double the baggage allowance of economy class.
“Our new Premium Economy Class is tailor-made for our previous Economy Class customers who are looking to enhance their air travel experience and enjoy the benefits associated with higher travel classes,” said Tamur Goudarzi Pour, chief commercial officer, SWISS. “In international comparison terms, our SWISS Premium Economy Class is very clearly positioned as a top travel product.”
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