Swiss International Air Lines recently debuted the new first- and business-class seats from its SWISS Senses cabin concept at Zurich Airport. The new seats will come into service with the company’s brand-new Airbus A350-900s, beginning this fall. The new cabin concept represents the biggest product investment in the company’s history. The first SWISS long-haul destination to receive Airbus A350 service will be Boston (BOS) this winter.

“I am delighted that, with the arrival of our new Airbus A350s, we will be able to offer our customers an even more personal, exclusive and individual air travel experience,” said Heike Birlenbach, chief commercial officer, SWISS. “As a premium airline, we aim to continue to deliver on our quality promise through our SWISS Senses concept. Our new seats are the centerpiece of our new aircraft cabins. But SWISS Senses appeals to all the senses – with its special lighting concept, for instance, and also with our new scent that has been specially created for SWISS. All in all, SWISS Senses represents the biggest product investment in the history of our company – and a further major milestone for Swiss aviation.”

SWISS expects to take delivery of the first of its new A350-900s this October. Following its delivery, SWISS’s first A350-900 will initially be deployed on European routes. The Airbus A350-900 will be the first aircraft in the SWISS long-haul fleet to be equipped with the new SWISS Senses scheme, which represents a total redesign of the entire aircraft, highlighted by a timeless color scheme and the use of top-quality materials. Human-centric lighting will help travelers better cope with jet lag. A new state-of-the-art in-flight entertainment system with larger screens and the option to hook up personal devices will also be provided in all seating classes.

The new SWISS First suites offer total privacy with closable sliding doors, a spacious personal wardrobe, a large seat table, seat heating and cooling, a wireless charging station and a screen display as wide as the suite itself. The cabin’s center suite can also be configured to suit two people traveling together. A spacious new washroom has been developed for this cabin.

The totally redesigned SWISS Business cabin is intentionally conceived to meet a wide range of wishes and needs. In addition to ‘classic’ business-class seats, the new cabin offers further seating options, including selected seats that can be closed off with a sliding door. All seats convert into lie-flat beds, and all seats feature seat heating and cooling and a wireless charging station.