Aloft Durham Downtown opened its doors to guests this month, offering 134 spacious, loft-like rooms with tech-forward innovation and a buzzing social atmosphere for the hyper-connected global traveler. The new property is located within a new mixed-use complex in the city’s recently revitalized American Tobacco Historic District close to the Durham Convention Center and Research Triangle Park, one of the nation’s most prestigious high-tech and biotech hubs.

“The energy of our Aloft brand is a great fit for the American Tobacco Historic District in downtown Durham,” said Brian McGuinness, senior vice president, specialty select brands, Starwood Hotels & Resorts. “We’re seeing phenomenal success of the brand in dynamic markets across the globe, and we look forward to bringing its tech-forward mindset, leading-edge design and buzzing social scene to the exciting city of Durham.”

Aloft Durham Downtown features an outdoor Splash pool, a 24-hour gym, a one-stop gourmet grab-and-go food and beverage area and the brand’s signature W XYZ bar where guests can enjoy a refreshing cocktail and catch the latest up-and-coming music acts as part of the brand’s signature Live At Aloft Hotels music series. In addition, the hotel offers approximately 1,600 square feet of flexible meeting space for both business meetings and social gatherings as well as a parking deck.