Singapore Airlines Now Offers Network-Wide, In-Flight Meal Pre-Orders
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Singapore Airlines is now the world’s first with network-wide meal pre-ordering for travelers in first-class and business-class suites. The airline hopes to extend the service to premium economy class in the near future.
The service was soft launched in the fall on flights to and from north Asia. Travelers view the in-flight menu for their particular flight on the Singapore Airline’s website to pre-order main courses, available from three weeks before travel up to 24 hours before flight departure.
“The response to our soft launch of the new meal pre-ordering service was very encouraging, and we are now pleased to offer it to all premium-class customers traveling across our global network,” said Yeoh Phee Teik, senior vice president, customer experience, Singapore Airlines.
“The introduction of this new service is another of our industry firsts, and demonstrates our commitment to the constant enhancement of our product and service offerings, and our increased focus on personalization for customers, both on the ground and in the air.”
The service complements the existing Book the Cook program, which allows customers on select flights to pre-order main courses from a 68-entree menu.