A new report from Virtuoso, the international travel agency network specializing in luxury and experiential travel, indicates rising traveler interest in sustainable tourism. The report defined sustainable tourism as travel that is environmentally friendly, protective of cultural and natural heritage and socially and economically beneficial for locals.
While the trend gains popularity across the board, the report notes millennials are three times more likely than second-place Generation X to seek out sustainable tourism options. Following Generation X in likelihood are Baby Boomers and then Generation Z.
“Sustainable tourism represents a transformative movement and our goal remains to support our travel partners in their best practices, from saving endangered species to supporting community development projects around the world. By sharing these inspirational stories and educating Virtuoso advisors and their clients on the positive impact that comes from traveling in a more mindful way, we are helping to advance travel as a force for good,” said Jessica Hall Upchurch, sustainability ambassador, Virtuoso.
Certain factors appeal to travelers seeking sustainable tourism options more than others, specifically eco-friendly practices, animal welfare, green hotels, supporting local farmers, safeguarding historic sites, conserving coral reefs and reducing plastic waste.
“The question is no longer whether travelers care about helping to make the world a better place as part of a vacation. They do, as Virtuoso’s Luxe Report also reveals. The real question is how we in the travel industry work together to prepare for a new generation of travelers who want to have a positive impact on the places they visit,” said Costas Christ, global sustainable tourism strategist, Virtuoso.
Experience a big-city hotel stay that doesn’t feel like your typical urban visit at Chicago’s Claridge House, nestled in the sought-after Gold Coast neighborhood. The hotel’s sophisticated décor and serene residential ambience foster the atmosphere of an oasis amid the hustle and bustle of a busy metropolis.
Chef Philip Guardione used to spend his days and nights on Manhattan’s Prince and Spring streets, where his popular restaurants Piccola Cucina Enoteca and Piccola Cucina Osteria attract locals and tourists who love his Sicilian-inspired cuisine as well as the street scene in the vibrant SoHo neighborhood.
The New InterContinental San Juan is officially reopening next month. The opening marks the completion of the property’s first major renovation in more than 20 years.
Thessaloniki is the second-largest city of Greece and the most important center of the area. Built near the sea, elegant and refined, the Greek “Lady of the North” is a modern, vivacious city that welcomes visitors eager to learn about its history and culture, and at the same time have fun, relax, go shopping or simply explore the cityscape by the sea.
United Airlines announces a number of new routes.
FOR THOSE OF US PASSIONATE about wellness pursuits and who feel most at peace close to the sea, there’s nothing quite like the synergy offered by a floating spa integrated into the setting of a luxurious cruise ship. I’m sailing through the Mediterranean from Rome to Barcelona, discovering along the way that the Crystal Life Spa & Beauty Salon on board the Crystal Serenity provides not only the element of high-end indulgence but also the cruise line’s signature commitment to attention and service.