As of late last month, Qantas launched its own health insurance wellness program, Qantas Assure, available to all Qantas frequent-flyer members. Those who take out a policy and use the wearable technology-compatible Qantas Assure app to track their steps and activity can earn up to 70,000 Qantas Points in their first year, and up to 15,000 Qantas Points during subsequent years.

“We have more than 11 million frequent flyers and about a quarter of all Australians are already keeping an eye on their health through wearable technology, so we think the idea of earning points for being active will appeal to a lot of people. Qantas Assure helps people get value from their health insurance every day by rewarding them for simply being on the move … People can literally walk their way closer to their next flight,” said Lesley Grant, CEO, Qantas Loyalty.

Qantas is also looking at ways of tracking other forms of activity, such as biking or swimming, in order to reward members with more Qantas Points.

To promote the new offer, Qantas is launching a campaign featuring actor Christopher Walken, which will be promoted through television, cinema, outdoor, online and airport marketing initiatives.