Norwegian Cruise Line recently announced a beverage partnership with iconic drink brand Coca-Cola. Norwegian Prima will be the line’s first ship in its fleet to carry Coca-Cola products as its official drink. The remaining Norwegian Cruise Line ships will implement Coca-Cola beverages by the end of December.
“With the historic debut of Norwegian Prima, Norwegian Cruise Line continues to push boundaries across every element of the guest experience, so it’s perfectly fitting that we are unveiling and bringing on board a fresh, new beverage partnership with Coca-Cola during the christening of Norwegian Prima,” said Harry Sommer, president and CEO, Norwegian Cruise Line. “As a company rooted in history, Norwegian Cruise Line is honored to align with a fellow beloved brand, Coca-Cola, and we look forward to leveraging this relationship to continue to enhance our guest experience.”
Harry Sommer celebrated the partnership with Coca-Cola’s famous polar bear, toasting to the momentous occasion with a Coca-Cola beverage at Penrose Atrium. The announcement follows shortly after Norwegian Prima’s christening voyage from Reykjavik, Iceland.
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