Q&A Residential Hotel, a luxury boutique apartment-style property in Lower Manhattan, now offers an added incentive for guests to book directly. All members of the hotel’s Friends with Benefits loyalty program receive 5 percent cash back on direct bookings, in addition to the prior perks of free room upgrades, late check-out, welcome amenities and exclusive offers from nearby restaurants and attractions.

Situated within a landmark Art Deco skyscraper, Q&A Residential Hotel caters to New York’s extended-stay business and leisure travelers with a taste for the upscale and modern. It features more than 130 apartment-style guestrooms, each on average triple the size of a typical New York City hotel room and including its own full kitchen. Options range from pet-friendly lofts to a two-bedroom, two-bathroom suite.

“Independent hotels need to do more to gain loyalty from guests and compete with big brands,” said Steve Brown, CEO, Q&A Hotel. “In addition to offering huge, stylish suites and full-sized kitchens, we can now provide even more reasons for business travelers to stay with us when choosing accommodations.”

The offer follows a trial phase, during which booking conversions increased by 25 percent when the 5 percent cash back offer was made available to prospective guests. Now here to stay, the 5 percent cash back is available in the form of a PayPal payment, gift card or even a charitable donation. Additionally, members can double the reward to 10 percent if they choose to redeem their cash back as credit available for future stays at other properties under the Guestbook umbrella, a rewards program for independent and boutique hotels.

“The Guestbook’s rewards platform was designed to celebrate the independent spirit in hospitality by augmenting the unique loyalty initiatives of our lodging partners,” said James Gancos, CEO and founder, The Guestbook. “We are excited to add The Guestbook’s instant cash back rewards as an additional layer of value to Q&A’s innovative Friends with Benefits program.”