The new luxury brand from Palladium Hotel Group, BLESS Collection Hotels, now accepts reservations for its first property, open in January. BLESS Hotel Madrid is set to represent the brand’s “hedonist luxury” approach.

This approach is further seen through a range of exclusive sensory experiences. It sources inspiration from Epicuro, the Greek philosopher and founder of the Epicureanism school of philosophy.

Guests enjoy a flagship experience christened BATHOLOGY, in which a personal butler guides guests through an exclusive bathing experience benefiting guests physically, mentally and spiritually. Guests receive a daily choice of special soaps and bath salts to fit their mood.

A similar experience is the BLESSEDBED, through which guests personalize their sleeping arrangements through a pillow menu and bed linen menu.

The hotel plans a full calendar of cultural events based on the destination, from fashion shows to art exhibitions, live music sets to pop-up shows. Many of the events take place inside MUSE, a boulevard area aimed at both guests and locals, with exclusive retail and entertainment options, as well as cafés and artisanal shops.

On-site dining includes Fetén, an elegant bar with its own retro-style bowling alley, and the flagship restaurant ETXEKO, which promises an impressive chef at the helm.