Radisson RED, a new hotel lifestyle brand inspired by art, music and fashion, is opening up its first U.S. location this November, Radisson RED Minneapolis.

The brand is driven through local art, music and fashion and appeals to those with an ageless millennial mindset. The hotel breaks down walls traditional hotels use to separate the lobby, restaurants, bars and meeting spaces and instead merges them into one integrated, flowing “social hive.” The RED app simplifies the guest experience with keyless room entry and the ability to order food, request services with an instant response via SMS and connect with other hotel guests. There is no front desk and everything is simplified through technology.

“Radisson RED is a completely new and different hotel concept, it is bold and alive and provides an experience like no other,” said Javier Rosenberg, chief operating officer, Americas, Carlson Rezidor Hotel Group. “We have announced 13 RED hotels globally with key destinations in the Americas including Campinas, Brazil, Miami and Portland.”

The hotel brand is unlike anything else. Radisson RED Minneapolis includes the OUIBar + KTCHN, RED’s restaurant and bar concept, offering fresh and sustainable items inspired by the city’s street food.

The hotel offers 164 studios that feature bold modern design, yet functional furniture pieces like a picnic table that replaces a traditional desk. The rooms include extra-large windows and a 55-inch TV with an integrated sound bar used to stream services. The hotel offers a 24/7 fitness center and a 1,000-square-foot Events and Games Studio that includes a ping-pong table.