A new season means new partnerships in the world of travel. Various hotels, destinations and brands recently announced exciting partnerships in 2023 with great changes and new features expected to soon follow.

On April 5, Hilton and Peloton Interactive Inc. expanded their industry-first partnership to Puerto Rico, Germany, the United Kingdom and participating properties in Canada. Hilton first introduced Peloton bikes to all Hilton-branded hotels with the United States in October 2022. The expanded partnership will see at least one Peloton bike featured in fitness centers in these markets by summer.

“We know that wellness is a top priority for travelers around the world and many want to take their routines with them while traveling. We have already delighted so many guests with Peloton Bikes in our fitness centers at hotels across the U.S. and are excited to expand upon our partnership to these new markets,” said Amanda Al-Masri, vice president of wellness, Hilton.

© Visit Greater Palm Springs

Other recent partnerships include one between Visit Greater Palm Springs; Vrbo, part of Expedia Group; and Rent Responsibly. This new initiative provides short-term vacation rental hosts in Coachella Valley with resources to promote compliance with local regulations. The partnership aims to help minimize disruptive events, especially as festival season is underway.

Through the new partnership, vacation rental hosts have access to tools to educate guests and prevent nuisance, including guides on responsible renting, brochures on how to be a good neighbor and links to each city’s regulations.

“Sustainable and responsible tourism requires that the vacation rental industry develop education for our fellow hosts, owners and managers. The Hosting Essentials initiative is a win-win for the guests, neighbors and the local hosting community,” said David Krauss, CEO and co-founder, Rent Responsibly. “Along with Visit Greater Palm Springs, Vrbo and the other partners, Rent Responsibly is proud to extend the reach of this important campaign.”

© Oetker Collection

In the hotel world, Hotel du Cap-Eden-Roc in Antibes, France, welcomes Dior as the luxury brand partnered with the hotel to launch the brand-new Dior Spa Eden-Roc. First opening April 14, the new spa features a boutique housing the Collection Privée Christian Dior perfumes and an array of skincare lines, including the new Dior Solar range and the House makeup. The Dior spa also boasts three individual treatment rooms, an ice fountain and a dedicated Iyashi Dôme treatment room.

Exclusive to this partnership, guests at the spa can indulge in Dior-designed Dioriginels Rituals, customizable treatments inspired by the hotel’s surroundings.

Expedia Group also joins the list of brands with exciting partnerships this year, announcing a new API partnership with Wheel the World, a travel booking platform for accessible travelers in wheelchairs, to enhance a seamless travel experience for all travelers of all abilities.

© Wheel the World

This partnership sees Expedia Group serve as the exclusive partner to power Wheel the World’s lodging supply. Wheel the World customers now have access to Expedia Group’s extensive, directly sourced hotel inventory with the ability to filter properties by accessibility needs and preferences.

“We are proud to partner with Wheel the World on a solution that addresses the need for seamless, end-to-end travel experiences for travelers with disabilities,” said Mindy Rehse, vice president, commercial partnerships, Expedia Group. “This partnership will empower travelers looking for detailed and robust accessibility information and is another step in Expedia Group’s commitment to creating a more accessible and inclusive future for all travelers.”

Wheel the World plans to expand into other markets outside of the United States and provide more travel to destinations in Latin America, Europe, the Middle East and Africa.

Which partnership are you most excited about? Do you use Peloton Bikes when staying at a Hilton-branded, U.S. hotel? How will the new Expedia Group partnership with Wheel the World improve your travels? Do you plan to experience the new Dior spa at Hotel du Cap-Eden-Roc? Tell us your thoughts. Email us at letters@globaltravelerusa.com. Please include your full name and location.