FX Excursions

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New Hotel Comes Alive With Digital Technology

Feb 8, 2016
eFlyer News

The Renaissance New York Midtown Hotel, opening this spring, is branding itself as the first living hotel, created with ambient intelligence technology for an interactive and multisensory experience designed by Réalisations Inc.

A long corridor outfitted with digital displays that change based on human movement, in order to create a one-of-a-kind graphic, will greet guests. This technology is made possible with a variety of reflective wallpaper, 3D cameras, motion detectors and projectors.

Moving forward, guests who find themselves at the elevator bank will similarly see digital displays featuring local artists, neighborhoods and scenes of the Garment District. The display will be timed to coincide with the opening and closing of the elevators, and will create a new image each time.

Another “living” aspect is the virtual concierge, which features a large screen that snaps into action only when guests step on certain words projected onto the floor, providing them with corresponding information on restaurants, events, shows and more.

Guests wanting to check out this technologically advanced property before booking a stay can find a taste of what’s to be expected by viewing the four-story LED clock located at the top of the building. The clock will show a different image each second, or 86,400 images per day.

“The real-time technology used in this hotel is groundbreaking and is the future of the digital world. It’s been rewarding to work with partners who have allowed us to push the boundary of the digital landscape and explore what can be done with the ambient intelligent technology. Together our goal was to create a ‘living hotel,’ one that can offer a different experience on every visit, yet still allows guests to feel rooted to New York City and the local scene,” said Roger Parent, president, Réalisations Inc.

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