American Airlines will be rolling out new luxury amenity kits this year, as early as March. The airline will be partnering with four brands — C.O. Bigelow Apothecaries, Cole Haan, Clark’s Botanicals and 3LAB Skincare — to create a different amenity kit for each cabin and class of service.

Each kit will come in a custom bag by Cole Haan and feature discount codes for 20 percent off one of the select skincare brands, a $75 voucher toward a Cole Haan purchase, a toothbrush, toothpaste, eyeshade, socks and ear plugs. Further amenities will vary by kit.

International first-class kits will also contain 3LAB Skincare M Cream, Perfect Hand Cream, Perfect Lips, tissues, hand sanitizer, mouthwash, a pen and headphone covers. The international business-class kit will additionally include C.O. Bigelow Apothecaries lip balm, body lotion, mouthwash, tissues and headphone covers. The domestic transcontinental first class will feature Clark’s Botanicals Smoothing Marine Cream, Ultra Rich Lip Balm, hand cream and hand wipes.

“We’re investing billions of dollars to customize and elevate the travel experience for all of our customers, and we know our premium flyers are looking for a refined and modern experience when it comes to airline service, right down to the amenity kits for long flights. We want to set ourselves apart from the competition, so this year we teamed up with four amazing American brands to offer a variety of amenity kits for each premium cabin in a bag they’ll want to reuse,” says Fernand Fernandez, vice president, global marketing, American Airlines.