FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Mövenpick Unveils New Global Campaign: Hotels to Indulge

by Aoife O’Riordan

Sep 21, 2022

© Nicolas Dumont

eFlyer Lead

Mövenpick Hotels and Resorts launches its new global campaign, Hotels to Indulge, designed to blend the guest experience with the power of food, create connections through culture and encourage guests to consciously indulge. This campaign features chocolate-inspired creative and playful imagery, as well as gastronomy-themed guest experiences curated to feed and enrich the soul.

Hotels to Indulge will inspire travelers to visit, stay, and enjoy Mövenpick along their journeys, where indulgence is deftly woven into every element of the guest experience,” said Alexander Schellenberger, chief brand officer, Accor. “The campaign feeds off the brand’s philosophy of indulgence done right, which includes everything from the daily Chocolate Hour ritual at Mövenpick hotels to the brand’s planet-loving initiatives that nourish our world. It’s a wholehearted invitation to experience a hotel stay that satisfies the appetite – for love, connection, exploration, and life.”

Mövenpick

© Nicolas Dumont

Inspired and crafted using recent consumer research, the new campaign responds to the rresults, which found consumers increasingly search for unique experiences and consciously look how to balance the unapologetic satisfaction of enjoying beverages and food. This type of indulgence lies at the heart of the brand’s new campaign.

Mövenpick’s philosophy of “indulgence done right” originates from the brand’s founder Ueli Prager and his vision. Prager once stated, “We don’t do anything that’s really extraordinary. We are successful because we simply do ordinary things in an extraordinary way.” In this sense, Mövenpick will soon serve as the destination bringing people together, enabling connections and creating culinary moments travelers and locals aspire to experience.

“Mövenpick does premium hotels but also delicious chocolate, ice cream, coffee and wine. Conceptually, the campaign is whimsical and fairy-tale like, representing places where you take a piece off the wall and it is made of something sweet. Going back to the very roots of the brand, we found a lot of humor, hedonism, culinary moments and bon vivants. The hotels really do have indulgence at their core, an indulgence done right, like the Swiss expertly know how to do. Take the chocolate and cream staircase of Dubai, the honey drop from Marrakesh or the raspberry macaroon from Zürich. Those are clear invitations to a yummy tucked up stay,” said Jean-Guilhem Lamberti, CCO, Accor.

Mövenpick

© Nicolas Dumont

Kicking off the campaign, the brand partnered with legendary pâtissier Eric Lanlard for exclusive culinary moments in select markets, beginning with the Middle East. Mövenpick invites influencers and content creators this fall to participate in the Weekend of Indulgence with Eric Lanlard at Mövenpick Resort Al Marjan Island. This event marks the first in a series of events at Mövenpick properties worldwide.

Future events and features within the campaign include experiences like chocolate master classes, custom amenities, chocolate-inspired social hours and delectable dinners. Mövenpick’s exclusive Chocolate Hour, a concept designed by Lanlard, will be offered across 15 hotels and resorts in the Middle East, Africa and Turkey.

“Mövenpick, deeply understands the pleasure that a touch of culinary artistry can bring,” said Lanlard. “It is a joy to work with Mövenpick and help create those magical, unexpected moments that happen when a guest participates in a culinary creation they’ve never experienced before, or a taste that will forever connect them to a special place and time. It is undeniable that food experiences while traveling create powerful memories.”

Mövenpick

© Nicolas Dumont

The new campaign aims to elevate brand awareness, strengthen Mövenpick’s premium positioning, enhance relevancy with core and younger audiences, and deepen engagement through authentic experiences. The campaign launches this month.

Do you think more brands should create campaigns like this? What part of the campaign are you most excited to experience? Have you stayed at a Mövenpick property before? What was your experience like? Tell us your thoughts. Email us at [email protected]. Please include your full name and location.

Introducing

FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

#globility

Insta Feed
Daily
Oct 4, 2022

9 of the Best Hotel Bathtubs Around the World

The ultimate vacation indulgence involves a bathtub, solitude and amenities to enhance the bathtub experience. Bathtubs come in all shapes and sizes, from clawfoot to wooden ones, each offering unique experiences. These hotels across the world boast some of the finest bathtubs for those looking for the most luxurious bath experience ever.

6,000 Reasons and More to Celebrate!

IHG® Hotels & Resorts certainly has a lot to celebrate, starting with an incredible growth story. Over the past five years, IHG has acquired or launched six new brands: Six Senses® Hotels Resorts Spas, Regent® Hotels & Resorts, Vignette™ Collection, voco™ hotels, avid® hotels and Atwell Suites™. Most recently, IHG reached an important milestone with its 6,000th open hotel. The company looks to further expand its portfolio by 30 percent with 1,800 hotels in the development pipeline, with significant focus on growth in the luxury segment where IHG is positioned as one of the top two hotel chains.

Daily
Oct 4, 2022

5th Annual International Edgar Allan Poe Festival in Baltimore

Ravens, casks, walled-up ex-friends … grab a glass of sherry (perhaps avoid Amontillado) and celebrate all things Edgar Allan Poe during the fifth-annual International Edgar Allan Poe Festival and Awards (or, in shorthand, Poe Fest International). It’s all happening in Baltimore Oct. 8 and 9, with a mix of in-person and virtual events. To commemorate the 173rd anniversary of Poe’s death, this year’s festival includes music, theater, vendors and tours.

Daily
Oct 4, 2022

Park Hyatt New York Unveils Art Installation by Jeffrey Okyere-Agyei

Park Hyatt New York unveiled its latest rotating art exhibition, and it’s by contemporary abstract artist and hotel bellman of eight years, Jeffrey Okyere-Agyei. This marks his third exhibit at the hotel.

Lose Track of Time in Savannah, Georgia

Sweet tea. Soul food. Y'all. Sound familiar? Though these words and phrases are commonly associated with the South, it's understood in any language. If you're seeking a city abroad that will enchant you, capture your attention from start to finish and welcome everyone as family, we cordially invite you to visit Savannah.

Daily
Oct 3, 2022

Palazzo Ricci’s Fractional Ownership Residences to Debut in 2023

Developer Viaggio Resorts soon debuts Palazzo Ricci in Abruzzo, Italy. Built in 1799, the palace is in restoration mode ahead of its 2023 debut. The project is being offered as a private residence club, fractional or co-ownership model.

Daily
Sep 29, 2022

Michelin-Star Da Vittorio Launches Reverie Saigon in Vietnam

The world-renowned Italian fine-dining group with eight Michelin stars to its name, Da Vittorio debuts its new two-story restaurant, Da Vittorio Saigon in the hotel Reverie Saigon. The new restaurant reshapes Vietnam’s high-end culinary industry through its blending of contemporary and sophisticated design with traditional Italian food.

Alaskan Wild Wonders by Celebrity Cruises

Experience the beauty of Alaska and save 60 percent off cruise fares on your second and fourth guests. Plus, drinks, WiFi and tips are all included.

Daily
Sep 29, 2022

Deluxe, All-Suite Desolation Hotel Opens in South Lake Tahoe

Desolation Hotel, named for the Desolation Wilderness near which it resides, opened in August 2022 in South Lake Tahoe. Immersed in the scenic alpine beauty of the Sierra Nevada range and inspired by preservationist John Muir, this dog-friendly hotel commits to supporting the local Tahoe community, leading in sustainable hospitality and helping guests enjoy the natural experiences the region offers.