Name: Morten B. Andersen
Title: General manager
Company, city: SIGNIEL Seoul
Number of employees: 300 at SIGNIEL Seoul; 120,000 with Lotte
Recent project: Opening of the L7 properties in various cities
First job: Steward at a hotel, responsible for filling the minibars
Little-known fact about you: I am a diverse music lover; I enjoy nearly every type of music.

Your Business

What innovations/initiatives do you foresee in the industry over the next years? I foresee artificial intelligence as an innovating and leading factor, with the proper investment.

Best career advice you’ve received: You need to be better than everyone else; you need to go to the extremes to succeed.

What advice would you give someone starting out in the field? Prepare yourself for amazing adventures; you can do whatever you want. Do your best to see the world. If you want to move up the ranks, you need to be dedicated.

Morten B. Andersen as a Traveler

Favorite travel memory or story: I enjoy buying art from different countries. It brings back part of the destination and helps me reflect on and remember trips I took with my family.

One travel tip you cannot live without: Pack a charger and an extra set of clothing.

Best advice for business travelers: Book through hotel websites and indicate you are a frequent traveler or a business traveler. Communicate with the hotel staff directly so they know who you are and what you expect.

About SIGNIEL Seoul

The hotel’s location in Lotte World Tower offers stunning views from each guestroom. What other in-room amenities and services complement the views? We cannot depend on just the views, even though they are spectacular. Frequent visitors will come back for the service and the food and beverage options we offer. Our valet boxes are an excellent example of great service that, at the same time, allow our guests to retain their privacy.

Tell our readers about the hotel’s dining options. Chef Yannick Alléno made STAY, Modern Restaurant the place to dine in Seoul; he and his team bring excitement and the innovation of French cuisine to STAY and the banquet facilities. Bicena offers guests a true culinary experience with traditional Korean dishes in a fine-dining setting. Our truly unique experience at SIGNIEL Club is offered only to SIGNIEL Suite guests and vetted locals, with dedicated restaurants, a bar and dining experiences on the 107th floor. Impress family or business associates with private fine Chinese dining under our star chef, Kyungok Yeo, in our custom nine-seat Sushi-Bar with tastings from a sushi master and views of the Han River.

What can premium travelers expect from a visit to Evian Spa? How does the meeting and event space cater to MICE travelers? There are only three other Evian Spas, and they are selective about their location. We are lucky and honored to be a part of the sounds, sights and senses of water the Alps Evian brings to the SIGNIEL. Korean culture appreciates the beauty and relaxation the spa brings; half of those who utilize the spa are in-house guests, and the balance are locals.

Located on the 76th floor, the Grand Ballroom — the highest in the world — works well for meetings and events. The cuisine for the banquets is Michelin star-rated, a true testament and honor. Many of the staff worked at other Lotte properties and are highly trained and regarded.