On the heels of Hilton’s new direct booking campaign, Marriott is following suit with new perks for loyalty members who book directly via the Marriott website, app, call centers and approved travel professionals. While Marriott did release a YouTube campaign in 2015 educating travelers on the benefits of booking direct, these new loyalty member direct booking rates will only be available beginning April 11.
“We’re rewarding our loyal members by providing a rate exclusively designed to show them how valuable they are to us. We also want to help dispel the myth that other travel websites offer better rates for our hotels. The simple fact is that you will find the lowest rate across our portfolio when you join Marriott Rewards and book direct,” said Karin Timpone, global marketing officer, Marriott International.
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