Marriott International had a record 2019, marking seven straight years of record-breaking organic growth.
Throughout calendar year 2019, Marriott International inked 815 new hotel deals. The hospitality giant’s global pipeline swelled to more than 515,000 rooms with the new deals, which accounted for 136,000 rooms.
The year was big for the brand in practical ways as well. It expanded by more than 516 properties and added more than 78,000 rooms in 60 countries and territories in 2019. When the year ended, Marriott claimed 7,300 properties and 1.38 million rooms.
Marriott had a big year outside of North America as well. Fifty-three percent of Marriott’s signed rooms are outside of North America. The biggest growth region is Asia Pacific, which gained 38,000 rooms, and Europe, which gained 17,000 rooms. Cyprus, Moldova, Kyrgyzstan and Latvia each received their first Marriott properties last year.
One of the brand’s biggest additions in 2019 comes in the form of new all-inclusive properties. Marriott launched the platform last August and already signed agreements for seven more all-inclusive properties spanning 3,200 rooms.
Refusing to neglect the market of travelers looking for affordable stays, Marriott added 10,000 rooms to three lifestyle brands — AC by Marriott, Aloft and Moxy — in 2019.
“With growth and loyalty as the cornerstones of our company’s success, our unrivaled 2019 signings illustrate our winning strategy, which combines leading brands, powerful business platforms and an enduring focus on our associates,” said Tony Capuano, group president, global development, design and operations services, Marriott International. By staying true to our growth philosophy and continuously responding to the evolving preferences and lifestyles of travelers, we are poised for a successful 2020 and beyond.”
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