Travelers arriving at Vilnius International Airport in Lithuania will find themselves walking along a trail of pink spots on the floor — dubbed “cold pink” by the country as it matches the distinct color of the country’s national šaltibarščiai soup. The trail ends at a 10-foot replica of the famed dish.
Šaltibarščiai is an iconic Lithuanian dish with a cult following and can be found on a number of souvenirs available in the country. The installation is part of a “Discover Colours You Never Knew Existed” campaign, inviting travelers to discover all the colors of Lithuania. Learn more in this video.
“This year, we’re taking our gastronomical identity to the next level. Two weeks ago we presented a taste map with more than 30 varieties of šaltibarščiai, last week we launched a country-wide survey on what the national menu should look like, and now this,” said Indre Trakimaitė-Šeškuvienė, head of marketing, Lithuania Travel.
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