LATAM Airlines begins implementing its new Premium Business Class this month. The service includes a new culinary concept and a reinvented style of service. Premium Business is available on all LATAM international flights on Boeing 777 aircraft.
“From listening to our customers, we understand they want more options, flexibility and personalization to be able to travel according to their needs. We are investing over half a billion dollars in cabin renovations, digital tools and improving our service to offer each of our customers a tailored travel experience,” said Paulo Miranda, vice president of customers, LATAM Airlines Group. “Our new Premium Business service offers more comfort and privacy so that our passengers can rest and arrive refreshed at their destination. We have transformed our service, starting with a new culinary concept as well as new cabin crew protocols and service elements.”
The new culinary concept was designed by Chilean and Brazilian chefs with menus showcasing South American ingredients and wines.
The new class is intended to allow travelers to arrive in their destination more refreshed and relaxed and so the new service protocols dictate fewer cabin crew interruptions. Passengers also enjoy new premium pillows, linens and mattresses with temperature regulation and pressure point technology.
Premium Business seats provide direct aisle access. Seats recline 180 degrees and feature ample storage space and the latest in-seat entertainment technology.
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