JW Marriott Hotels & Resorts has launched the JW Treatment, a Mother New York creative campaign reaffirming JW Marriott as Marriott International’s cornerstone luxury brand. The treatment is a non-traditional, multi-faceted print, digital and video campaign inspired by founder J.W. Marriott’s famous quote: “Take care of your employees and they’ll take care of your customers.”
The campaign was shot at the recently opened JW Marriott Venice Resort & Spa, showcasing the philosophy that luxury is created by people who love and are passionate throughout their lives. Hotel associates who offer the personal definition of the JW Treatment are featured in the creative. The campaign brings the brand’s commitment to its philosophy to life.
“We are thrilled to partner with JW Marriott to bring to life the JW philosophy, which resonates deeply with us culturally here at Mother New York,” said Peter Ravailhe, CEO, Mother New York. “With the JW Treatment campaign, we wanted to honor and showcase the unique level of passion and dedication that the brand puts into taking care of their associates so they, in return can offer an exceptional guest experience.”
Some of the brand’s most celebrated chefs including, Chef Giancarlo Perbellini, Thierry Blouet, Leo Cao and Chef Roger Fok are featured in the campaign, showcasing the brands playfulness and style. There are seven unique executions shot in black and white produced by Director Gustav Johansson, which shows how JW Marriott invests in its associates through innovation and in-depth service training, resulting in a positive guest experience.
The creative campaign visually captures the brand’s essence and speaks to the guest passions of culinary, culture and health. Creative content showcases the brands strength in not only chef presence, but also Spa by JW, the brand’s spa concept and their partnership with Joffrey Ballet. There will be a website re-launch in 2017.
My husband, friends and I visited Parkway Bakery & Tavern on a recent trip to New Orleans. The restaurant is one of the most well-known for the city’s signature sandwich, the po’ boy. The restaurant doesn’t take reservations, so we arrived close to when it opened and braved the already-long line.
oneworld is an alliance of 13 world-leading airlines committed to providing the highest level of service and connecting you to more than 1,100 destinations around the world.
A survey conducted by Morning Consult and commissioned by American Hotel & Lodging Association found 44 percent of Americans are planning overnight vacation or leisure travel in 2020, with interest for road trips, family events and long weekends high. Of those expectant travelers, 68 percent say they are likely to stay in a hotel in 2020.
The Rwanda Development Board announced commercial flights will be welcomed back to the country starting Aug. 1.
Since 1970, Goway Travel has been committed to providing customized travel experiences for world travelers. Few things are better evidence of this commitment than being awarded the 2019 Trazees award for Favorite Tour Operator. Goway Travel heartily thanks the readers of Trazee Travel for this honor and for their confidence in Goway’s work in creating travel memories that’ll last a lifetime.
LOT Polish Airlines resumed its first international flights since the suspension of passenger flights in mid-March on July 1, with flights to Berlin, Amsterdam, Düsseldorf, Barcelona, Prague, Budapest, Vilnius, Kyiv, Dubrovnik and Split. On July 2, flights to Vienna and Oslo began. From Warsaw’s Chopin Airport, flights to Toronto ramped up to seven times a week (from three) July 1; and to Seoul, up to five times a week, and to Tokyo, up to three times a week, from July 3.
As more destinations around the globe reopen to travelers, we are ready to get back to one of our favorite activities. Join us over the next several weeks as we take you to places around the world saying #WelcomeBacktoTravel. Take a visual journey through New Jersey’s beach towns with us.
Finding a beachfront Punta Cana all-inclusive resort for all ages can be daunting when you want to take home great memories with loved ones but also experience a sophisticated escape. Now, you can have both thanks to a new resort: Finest Punta Cana.