JW Marriott Hotels & Resorts has launched the JW Treatment, a Mother New York creative campaign reaffirming JW Marriott as Marriott International’s cornerstone luxury brand. The treatment is a non-traditional, multi-faceted print, digital and video campaign inspired by founder J.W. Marriott’s famous quote: “Take care of your employees and they’ll take care of your customers.”
The campaign was shot at the recently opened JW Marriott Venice Resort & Spa, showcasing the philosophy that luxury is created by people who love and are passionate throughout their lives. Hotel associates who offer the personal definition of the JW Treatment are featured in the creative. The campaign brings the brand’s commitment to its philosophy to life.
“We are thrilled to partner with JW Marriott to bring to life the JW philosophy, which resonates deeply with us culturally here at Mother New York,” said Peter Ravailhe, CEO, Mother New York. “With the JW Treatment campaign, we wanted to honor and showcase the unique level of passion and dedication that the brand puts into taking care of their associates so they, in return can offer an exceptional guest experience.”
Some of the brand’s most celebrated chefs including, Chef Giancarlo Perbellini, Thierry Blouet, Leo Cao and Chef Roger Fok are featured in the campaign, showcasing the brands playfulness and style. There are seven unique executions shot in black and white produced by Director Gustav Johansson, which shows how JW Marriott invests in its associates through innovation and in-depth service training, resulting in a positive guest experience.
The creative campaign visually captures the brand’s essence and speaks to the guest passions of culinary, culture and health. Creative content showcases the brands strength in not only chef presence, but also Spa by JW, the brand’s spa concept and their partnership with Joffrey Ballet. There will be a website re-launch in 2017.
New Orleans has a full roster of activities, events and festivals enticing guests throughout February and March.
Located in the South Pacific, The Islands of Tahiti are just eight hours by air from California. Surrounded by pristine, crystal-clear blue waters, the 118 islands and atolls offer natural beauty, authentic island culture and unique French Polynesian style. The Islands of Tahiti are world-renowned for white-sand beaches, stunning turquoise lagoons and varied landscapes ranging from coral atolls to volcanic mountain peaks. Privacy comes naturally in The Islands of Tahiti and offers visitors the space to relax and reconnect and to be Embraced By Mana. Mana is the life force and spirit that connects all things in The Islands of Tahiti.
With Black History Month and Women’s History Month right around the corner, it’s time to highlight and recognize South African women working hard to make the travel industry better.
Since Cheval Blanc, an extraordinary, newly designed and refurbished 72-room hotel owned by Louis Vuitton Moet Hennessey, launched in September 2021, it has been the talk of the town. Le Tout-Paris remarks about its WOW factor … and the hard-to-get reservations for the 30 seats at Plenitude, the intimate, first-floor gastronomic outlet headed by chef Arnaud Donckele, who earned three Michelin stars at Cheval Blanc Saint Tropez. Reservations are also recommended for Limbar, the ground-floor bakery/café/tea shop/bar where we watched Pastry Chef Maxime Frédéric preparing desserts and an absolute must-have for dinner at Le Tout-Paris, the 7th-floor, all-day brasserie. This brightly colored space, with its raised seating and Fauve-like floor tiles and the adjacent Milanese restaurant, Langosteria, both have access to terraces facing the Seine River, with amazing views encompassing Notre Dame to the Eiffel Tower.
IHG® Business Edge: Working Together with SMEs for a smarter way to manage travel
Nevada-based The Spa at Green Valley by Well & Being and The Spa at Red Rock by Well & Being celebrate the start of 2022 with new health, wellness and spa treatments available through March 31. Both spas offer an array of treatments for guests wanting to relax and unwind before 2022 kicks into full gear.
Now through Jan. 28, JEOPARDY! and Lindblad Expeditions team up for a viewer promotion, the JEOPARDY! Explore Alaska Sweepstakes. The contest will award 10 winners and their guests with an eight-day, small-ship cruise of Alaska’s coastal wilderness.
Go ahead, take a nice, deep breath. Because a Seabourn voyage is all about this moment you’ve come so far in life to embrace. It’s not an escape, it’s an arrival.
It’s time to start dreaming of your next trip. Here’s some destination inspiration for you. Take a visual journey through Santorini, Greece, with us.