JW Marriott Hotels & Resorts has launched the JW Treatment, a Mother New York creative campaign reaffirming JW Marriott as Marriott International’s cornerstone luxury brand. The treatment is a non-traditional, multi-faceted print, digital and video campaign inspired by founder J.W. Marriott’s famous quote: “Take care of your employees and they’ll take care of your customers.”
The campaign was shot at the recently opened JW Marriott Venice Resort & Spa, showcasing the philosophy that luxury is created by people who love and are passionate throughout their lives. Hotel associates who offer the personal definition of the JW Treatment are featured in the creative. The campaign brings the brand’s commitment to its philosophy to life.
“We are thrilled to partner with JW Marriott to bring to life the JW philosophy, which resonates deeply with us culturally here at Mother New York,” said Peter Ravailhe, CEO, Mother New York. “With the JW Treatment campaign, we wanted to honor and showcase the unique level of passion and dedication that the brand puts into taking care of their associates so they, in return can offer an exceptional guest experience.”
Some of the brand’s most celebrated chefs including, Chef Giancarlo Perbellini, Thierry Blouet, Leo Cao and Chef Roger Fok are featured in the campaign, showcasing the brands playfulness and style. There are seven unique executions shot in black and white produced by Director Gustav Johansson, which shows how JW Marriott invests in its associates through innovation and in-depth service training, resulting in a positive guest experience.
The creative campaign visually captures the brand’s essence and speaks to the guest passions of culinary, culture and health. Creative content showcases the brands strength in not only chef presence, but also Spa by JW, the brand’s spa concept and their partnership with Joffrey Ballet. There will be a website re-launch in 2017.
United Airlines’ environmentally friendly efforts lessen the impact on local U.S. communities.
United Airlines teamed with Timeshifter, a sleep help app, to assist travelers battling jet lag. Timeshifter outlines the best times to see and avoid light, sleep and either enjoy or pass on caffeine to best avoid jet lag when traveling through time zones. The app is specifically targeted to those traveling across three or more time zones and customizes advice for each passenger based on his or her own sleep preferences and normal sleep pattern, as well as their particular flight.
The city took its name from Athena, goddess of wisdom, strategy and war, and protector of the city. The financial, political and administrative center of the country and an all-powerful city-state in antiquity, Athens is a major center of culture. A visit to the first-ever museum dedicated to Byzantium, a stroll around the National Garden and a trip to the Olympeion archaeological site will take you back through time.
Make sure you catch the new pop-up cocktail lounge at Four Seasons Residence Club Aviara in Carlsbad before it’s gone. Starry Nights, located on the Seasons Restaurant veranda, is open through Jan. 31, 2020.
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