JW Marriott Hotels & Resorts has launched the JW Treatment, a Mother New York creative campaign reaffirming JW Marriott as Marriott International’s cornerstone luxury brand. The treatment is a non-traditional, multi-faceted print, digital and video campaign inspired by founder J.W. Marriott’s famous quote: “Take care of your employees and they’ll take care of your customers.”
The campaign was shot at the recently opened JW Marriott Venice Resort & Spa, showcasing the philosophy that luxury is created by people who love and are passionate throughout their lives. Hotel associates who offer the personal definition of the JW Treatment are featured in the creative. The campaign brings the brand’s commitment to its philosophy to life.
“We are thrilled to partner with JW Marriott to bring to life the JW philosophy, which resonates deeply with us culturally here at Mother New York,” said Peter Ravailhe, CEO, Mother New York. “With the JW Treatment campaign, we wanted to honor and showcase the unique level of passion and dedication that the brand puts into taking care of their associates so they, in return can offer an exceptional guest experience.”
Some of the brand’s most celebrated chefs including, Chef Giancarlo Perbellini, Thierry Blouet, Leo Cao and Chef Roger Fok are featured in the campaign, showcasing the brands playfulness and style. There are seven unique executions shot in black and white produced by Director Gustav Johansson, which shows how JW Marriott invests in its associates through innovation and in-depth service training, resulting in a positive guest experience.
The creative campaign visually captures the brand’s essence and speaks to the guest passions of culinary, culture and health. Creative content showcases the brands strength in not only chef presence, but also Spa by JW, the brand’s spa concept and their partnership with Joffrey Ballet. There will be a website re-launch in 2017.
Situated deep within the Scottish Highlands, just steps from many lakes and mountains, lies 57 Nord. This collection of two design-led boutique hideaways blends the region’s Norse-Gael heritage by incorporating Scottish craftsmanship, modern Scandinavian design and panoramic views into both structures.
Start planning that long-awaited trip to the island of Ireland. With all travel restrictions now lifted, there has never been a better time to visit.
Oslo’s Art Deco connections just grew stronger with the opening of Sommerro, housed within a historic building in the city’s West End neighborhood of Frogner. The structure itself was once the location of the city’s original electrical company, Oslo Lysverker. The conversion to urban, luxury lodging features 231 guestrooms, 56 residences, seven restaurant and bar options, and meeting and event spaces for up to 150 people. There’s also a 100-seat gilded theater and expansive wellness space, including a full-service gym and Oslo’s first, year-round rooftop pool, sauna and terrace.
Key West International Airport recently held a groundbreaking ceremony to mark the start of its $100 million expansion. Roman Gastesi, administrator, Monroe County; Richard Strickland, director of airports; and others attended the ceremony and outlined details of the Concourse A terminal expansion project.
There’s no better time to plan the vacation you’ve been missing. Step aboard with your better half, your friends or the whole family and reconnect, reunite and rejoice with 25 percent off cruise fares for all guests. We’ll also help everyone get there with 25 percent off airfare from 20 major gateways across the country or $100 savings per person on flights from all other gateways when you book your air travel using Flights by Celebrity.*
Adventure tour operator Explore Worldwide recently conducted a study to find the most underrated travel experiences around the world. The operator analyzed more than 350 lesser-known destinations and experiences across more than 130 countries, ranking them based on how high its Trip Advisor score fared against how many people actually reviewed the activity and how many Google searches the experience received.
Lodging and hospitality company Angama announced the November 2023 opening of Angama Amboseli, an intimate, 10-suite lodge set in Kenya’s private, 5,700-acre Kimana Sanctuary, against the iconic backdrop of Mount Kilimanjaro, located just across the border in Tanzania.
Experience the beauty of Alaska and save 60 percent off cruise fares on your second and fourth guests. Plus, drinks, WiFi and tips are all included.
There is nothing better than the gift of travel. Instead of giving your loved ones material items, give them an experience they will never forget. This year, Emerald Cruises offers excellent Black Friday deals on Europe and Southeast Asia river cruises, as well as on the latest collection of luxury ocean yacht sailings on Emerald Azzurra and Emerald Sakara.