JW Marriott Hotels & Resorts has launched the JW Treatment, a Mother New York creative campaign reaffirming JW Marriott as Marriott International’s cornerstone luxury brand. The treatment is a non-traditional, multi-faceted print, digital and video campaign inspired by founder J.W. Marriott’s famous quote: “Take care of your employees and they’ll take care of your customers.”
The campaign was shot at the recently opened JW Marriott Venice Resort & Spa, showcasing the philosophy that luxury is created by people who love and are passionate throughout their lives. Hotel associates who offer the personal definition of the JW Treatment are featured in the creative. The campaign brings the brand’s commitment to its philosophy to life.
“We are thrilled to partner with JW Marriott to bring to life the JW philosophy, which resonates deeply with us culturally here at Mother New York,” said Peter Ravailhe, CEO, Mother New York. “With the JW Treatment campaign, we wanted to honor and showcase the unique level of passion and dedication that the brand puts into taking care of their associates so they, in return can offer an exceptional guest experience.”
Some of the brand’s most celebrated chefs including, Chef Giancarlo Perbellini, Thierry Blouet, Leo Cao and Chef Roger Fok are featured in the campaign, showcasing the brands playfulness and style. There are seven unique executions shot in black and white produced by Director Gustav Johansson, which shows how JW Marriott invests in its associates through innovation and in-depth service training, resulting in a positive guest experience.
The creative campaign visually captures the brand’s essence and speaks to the guest passions of culinary, culture and health. Creative content showcases the brands strength in not only chef presence, but also Spa by JW, the brand’s spa concept and their partnership with Joffrey Ballet. There will be a website re-launch in 2017.
Recently renovated Hyatt Regency Maui Resort & Spa launched its Halona Kai Beer Garden pop-up series, bringing Maui brews to meet Maui views and celebrate the summer season. Sip a cold Maui beer or seltzer while taking in the breathtaking views of the island. The beer garden will be offered three times a week, 5–9 p.m.
The Sports Industry Awards returned with a bang last night as 200 guests packed the W Hotel Great Ball Room for the gala ceremony.
Love to laugh and travel? Join Just For Laughs in Cancún presented by Pollen Presents Nov. 3–7. This festival event brings together the relaxing accommodations of a 5-star resort and laugh-out-loud funny comedy sets for a long, unforgettable escape.
A handful of historic towns in Texas Hill Country reinvented themselves as upscale food, wine and culture destinations. Fredericksburg is the shining star among them, transcending its historic German underpinnings to the point where it’s drawing a more cosmopolitan group of visitors, including many from outside Texas.
In an exclusive partnership, Lufthansa Group teams with Viking Cruises to offer the cruise line’s travelers direct, non-stop flights from the New York City area to Malta (MLA), beginning June 30. Flights will operate three times weekly on Lufthansa’s Airbus A350-900, departing from Newark Liberty International Airport.
Karisma Hotels & Resorts and Margaritaville announced the launch of a new resort brand, St. Somewhere. The brand will embody the carefree escapism of the Margaritaville brand, with a luxury twist. Slated to debut in fall 2021, the property will be located on Isla Holbox, Mexico, with other locations to open subsequently.
The biggest names in the Middle East sporting community will gather for the Sports Industry Awards as the event returns for its eighth edition. SPIA recognizes the achievements of individuals, organizations, facilities and campaigns that contributed to the development of sport in the region.
As the vaccine rolls out and travel begins to pick up, it’s time to start dreaming of your next trip. Here’s some destination inspiration for you. Take a visual journey through Panama City with us.