JW Marriott Hotels & Resorts has launched the JW Treatment, a Mother New York creative campaign reaffirming JW Marriott as Marriott International’s cornerstone luxury brand. The treatment is a non-traditional, multi-faceted print, digital and video campaign inspired by founder J.W. Marriott’s famous quote: “Take care of your employees and they’ll take care of your customers.”
The campaign was shot at the recently opened JW Marriott Venice Resort & Spa, showcasing the philosophy that luxury is created by people who love and are passionate throughout their lives. Hotel associates who offer the personal definition of the JW Treatment are featured in the creative. The campaign brings the brand’s commitment to its philosophy to life.
“We are thrilled to partner with JW Marriott to bring to life the JW philosophy, which resonates deeply with us culturally here at Mother New York,” said Peter Ravailhe, CEO, Mother New York. “With the JW Treatment campaign, we wanted to honor and showcase the unique level of passion and dedication that the brand puts into taking care of their associates so they, in return can offer an exceptional guest experience.”
Some of the brand’s most celebrated chefs including, Chef Giancarlo Perbellini, Thierry Blouet, Leo Cao and Chef Roger Fok are featured in the campaign, showcasing the brands playfulness and style. There are seven unique executions shot in black and white produced by Director Gustav Johansson, which shows how JW Marriott invests in its associates through innovation and in-depth service training, resulting in a positive guest experience.
The creative campaign visually captures the brand’s essence and speaks to the guest passions of culinary, culture and health. Creative content showcases the brands strength in not only chef presence, but also Spa by JW, the brand’s spa concept and their partnership with Joffrey Ballet. There will be a website re-launch in 2017.
With new stories surfacing daily about disorderly passengers being escorted off an aircraft or, worse, forcing the plane to make an emergency landing, countries recently passed legislation ensuring such passengers are punished to the fullest extent.
The city took its name from Athena, goddess of wisdom, strategy and war, and protector of the city. The financial, political and administrative center of the country and an all-powerful city-state in antiquity, Athens is a major center of culture. A visit to the first-ever museum dedicated to Byzantium, a stroll around the National Garden and a trip to the Olympeion archaeological site will take you back through time.
Travelers following a kosher diet now enjoy more options on United Airlines flights from the United States to Tel Aviv (TLV). The airline partnered with food provider Fresko to offer a new menu of kosher foods, including fresh bagels, omelets, blintzes, chicken marsala, kale quinoa burgers, rugelach and black-and-white cookies, among other menu items. A kosher child’s meal is also available on select routes. Polaris and United Premium Plus passengers additionally receive Kosher snack choices. Kosher beverage options include a Kosher wine and coffee.
Etihad Airways set a “minimum target” of reaching net zero carbon emissions by 2050.
oneworld is an alliance of 13 world-leading airlines committed to providing the highest level of service and connecting you to more than 1,100 destinations around the world.
While some might think Miami Beach is a place to lie on the sand and party into the wee morning hours, others recognize the destination’s potential for voluntourism. Voluntourism opportunities allow travelers to do some good while in a destination and Miami Beach welcomes travelers willing to help preserve local beaches and gardens and positively impact the community.
Delta Air Lines saw its stock price skyrocket last month after the airline posted Q4 earnings exceeding Wall Street expectations. At one point after the news, Delta’s stock price was up 4.5 percent, its highest levels since July, according to MarketInsider.
United Airlines’ environmentally friendly efforts lessen the impact on local U.S. communities.