JW Marriott Hotels & Resorts has launched the JW Treatment, a Mother New York creative campaign reaffirming JW Marriott as Marriott International’s cornerstone luxury brand. The treatment is a non-traditional, multi-faceted print, digital and video campaign inspired by founder J.W. Marriott’s famous quote: “Take care of your employees and they’ll take care of your customers.”
The campaign was shot at the recently opened JW Marriott Venice Resort & Spa, showcasing the philosophy that luxury is created by people who love and are passionate throughout their lives. Hotel associates who offer the personal definition of the JW Treatment are featured in the creative. The campaign brings the brand’s commitment to its philosophy to life.
“We are thrilled to partner with JW Marriott to bring to life the JW philosophy, which resonates deeply with us culturally here at Mother New York,” said Peter Ravailhe, CEO, Mother New York. “With the JW Treatment campaign, we wanted to honor and showcase the unique level of passion and dedication that the brand puts into taking care of their associates so they, in return can offer an exceptional guest experience.”
Some of the brand’s most celebrated chefs including, Chef Giancarlo Perbellini, Thierry Blouet, Leo Cao and Chef Roger Fok are featured in the campaign, showcasing the brands playfulness and style. There are seven unique executions shot in black and white produced by Director Gustav Johansson, which shows how JW Marriott invests in its associates through innovation and in-depth service training, resulting in a positive guest experience.
The creative campaign visually captures the brand’s essence and speaks to the guest passions of culinary, culture and health. Creative content showcases the brands strength in not only chef presence, but also Spa by JW, the brand’s spa concept and their partnership with Joffrey Ballet. There will be a website re-launch in 2017.
The Ritz-Carlton Maui, Kapalua recently announced the final phase of a $100 million resort-wide transformation, set to be unveiled by the end of 2022. Located across 54 acres of pristine, wide-open space overlooking Honokahua Bay, The Ritz-Carlton Maui, Kapalua is a sanctuary for guests seeking a luxurious escape.
There’s no better time to plan the vacation you’ve been missing. Step aboard with your better half, your friends or the whole family and reconnect, reunite and rejoice with 25 percent off cruise fares for all guests. We’ll also help everyone get there with 25 percent off airfare from 20 major gateways across the country or $100 savings per person on flights from all other gateways when you book your air travel using Flights by Celebrity.*
Banyan Tree Group recently announced its first-ever expansion into Japan with five new properties across four concepts. The hospitality group’s partnership with Wealth Management Group saw Dhawa Yura and Garrya Nijo Castle launch in June, with two more properties slated to open now through 2026. Another partnership with Terraform Capital sees plans to build Cassia, a property in the ski resort of Niseko.
United Airlines remains firmly committed toward sustainability in aviation. The latest development in its eco-conscious goals includes working with Oxy Low Carbon Ventures to commercialize the production of sustainable aviation fuels (SAF) with biotech firm Cemvita Factory. Cemvita looks to develop a revolutionary new way to produce SAF by using carbon dioxide and synthetic microbes. Additionally, United Airlines Ventures (UAV) recently announced an equity investment in Fulcrum, and United has invested more in SAF production than any other airline in the world.
Wilderness Reserve, an 8,000-acre estate of historic and charming properties, woodlands and lakes, invites visitors to its newly launched YOXMAN, a three-day, Michelin-starred dining experience. Four United Kingdom chefs come together to prepare an array of different cuisines throughout the weekend, and guests are treated to plenty of entertainment throughout the experience.
Much of the global business travel industry has already made sustainable business travel a priority with a focus on reducing emissions and their environmental footprint. But the industry, as well as external stakeholders, such as policymakers, recognize more needs to be done.
Rosewood Hotels & Resorts adds to its growing collection with Rosewood Hotel Bauer, slated to open in Venice in 2025. Led by Venice-based architect Alberto Torsello and interior design group BAR Studio, the property will lie in the city’s historic San Marco district.