IHG acquired majority stake in Regent Hotels & Resorts in March and re-launched the brand with a recently signed property in Kuala Lumpur. The signing was announced last week and is the first since the acquisition.
“I’m delighted that we’re announcing the first signing for our Regent brand … I’m confident that our impressive new positioning and brand identity will allow us to continue to take the brand to the world’s best destinations and help position Regent as a real leader within luxury hospitality,” commented Keith Barr, CEO, IHG.
Each newly branded Regent property promises a “majestically” intimate experience, guest-centric service and a wealth of opportunities to explore a property’s destination.
IHG aims to grow the Regent brand from its current six hotels to more than 40 worldwide.
The new Regent Kuala Lumpur is slated for an up-and-coming financial district within the city, about an hour’s drive from the airport. The property joins the Regent Hong Kong, which takes over the current InterContinental Hong Kong in 2021.
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