To cater to booming outbound travel from China, InterContinental Hotels Group launched Zhou Dao, a tailor-made programme designed to welcome Chinese travellers.
According to the company, the name of the service initiative integrates IHG’s Chinese name “Zhou” with the Chinese philosophical concept “Dao,” intended to convey “the attentive, thorough and considerate courtesy” IHG will offer Chinese travellers at the hotel company’s China Ready hotels.
To meet the needs of Chinese guests, hotels participating in the programme offer amenities such as Chinese-speaking staff at the front desk or via 24-hour phone support, acceptance of China UnionPay cards, a Chinese welcome pack, Chinese channels on in-room televisions, Chinese tea and a variety of Chinese food and beverage options.
IHG is investing in equipping its staff around the world with Chinese etiquette, culture and hospitality. By the end of last year, more than 10,000 employees completed the Zhou Dao service training.
“Entering the China market over 30 years ago, IHG has become the largest international hotel company in China and has amassed a deep understanding of Chinese consumers,” said Kenneth Macpherson, CEO, IHG Greater China. “With our unparalleled scale and distribution, as well as the IHG Rewards Club, the world’s first and largest hotel loyalty programme, we are ready to welcome more Chinese travellers to enjoy the best ever lodging experience that they are familiar with at home.”
Approximately 100 hotels are currently participating in the programme. By the end of this year, the number will more than double to 250 hotels.
With the launch of Zhou Dao, IHG also announced its partnership with “Welcome Chinese,” a new hospitality standard specifically dedicated for Chinese travellers and the only industry standard recognised by the China Tourism Academy, a subdivision of the China National Tourism Administration. The mission of “Welcome Chinese” is to improve the outbound tourism experience for Chinese travellers.
Have you visited a property participating in the Zhou Dao programme? How was your experience? Email us. Please include your full name and location with your email.
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