What differentiates?
InterContinental Hotels Group revealed plans to launch a high-quality, midscale brand targeting 14 million guests in what the company believes is an underserved segment of the U.S. hospitality market.
The brand will reportedly champion the traveler who wants a hotel stay offering the “basics done exceptionally well.”
“These travelers will often spend hours researching hotels to find a great and affordable lodging experience in this segment. When they can’t find it, they compromise, accepting lower standards and an inconsistent experience to get the price they want. We will change that with this new brand by delivering a superior guest experience that doesn’t currently exist at this price point,” said Elie Maalouf, CEO, IHG Americas.
The brand was designed around a set of values including taking a new approach to everyday travel, appreciating the value of guests’ budgets and being direct, clear and honest with its guests.
Initial features will include a best-in-class sleep experience with high-quality mattresses and noise-controlled rooms; amenities including ample lobby work space, a pool and porte cochère; the latest in technology including cloud-based reservation system, mobile check-in and check-out and enhanced WiFi; and a high-quality complimentary breakfast.
IHG expects to be franchise-ready in fall 2017 with the first hotels beginning construction in early 2018, opening in 2019.
Read This Next
Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedDaily
Mar 4, 2025What to Expect from This Year’s Philadelphia Flower Show
Spring is just around the corner (thank goodness!), and there’s no better way to celebrate than to surround yourself with blooms at the world’s oldest — and largest — horticultural event: the annual Philadelphia Flower Show. Presented by the Pennsylvania Horticultural Society, and dating to 1829, this year’s event is currently underway at Pennsylvania Convention Center in Center City, wrapping up March 9.
Sponsored Content
Madrid: The Charm of an Authentic City
They say Madrid is in vogue for many reasons: its lifestyle, its heritage, its cuisine and all of its new attractions. And it’s true, because Madrid is on the radar of travelers looking for a cutting-edge destination that still holds onto its essence. Join us as we explore its charms.
Must Haves
Mar 4, 2025Get Away for the Weekend in Style with a Well-Designed Duffel
Roundabout Weekender Tote The Alexis Drake Roundabout Weekender Tote offers a sleek combination of style, function and craftsmanship. At 14.5 inches by 27 inches by 10 inches, the Roundabout’s impressive capacity can support any weekend, long or short, without sacrificing its sleek silhouette. Meticulously handcrafted from full-grain cow and bison leathers sourced within the United States and lined with woven canvas, four large pockets keep the sizable interior organized, while reinforced handles and an optional shoulder strap provide superior support. Available in a variety of striking, limited-run color combinations, with customizable details. $598.
Daily
Mar 4, 2025Chase Opens Sapphire Lounge by The Club Location at Philadelphia International Airport
Chase’s newest Chase Sapphire Lounge by The Club location has opened, a new addition to Philadelphia International Airport, located post-security in the connector between Terminals D and E and measuring 20,000 square feet.
Sponsored Content
A Summer Sojourn Along Europe’s Rivers with AmaWaterways
This summer, elevate your vacation experience with award-winning AmaWaterways. Offering a seamless blend of unparalleled luxury, authentic cultural experiences and unrivaled service, AmaWaterways cruises are the perfect way to uncover the heart of Europe during the sunniest season with itineraries that glide along the continent’s most iconic rivers, including the Danube, the Rhine, the Seine and the Douro.
Daily
Mar 4, 20254 Can’t-Miss Events in Oahu This Spring
Those visiting Oahu, Hawai’i, this spring will be delighted to find an exciting list of must-do experiences. Below are a variety of Oahu’s top events to travel for this spring:
4 Hotels with Literary Experiences
Daily
Mar 3, 2025Away We Go!
March 2025
Mar 2, 2025February 2025
Feb 28, 2025Wholly Immerse in Your Adventures with New Advances in Technology
OM System Tough TG-7 OM System might sound like a new arrival in the camera space, but it’s just the new name for industry stalwart Olympus. Continuing the theme of continuity, TG-7 updates the much-loved TG-6 underwater camera. Capable of descending as far as 50 feet below the waves, TG-7 features three preset modes to help beginners take stunning photos and video at different depths, as light behaves differently the deeper you go. Add on the PT-059 underwater case, and the camera will be safe down to 147 feet and you can also add optional lenses such as FCON-T02, for circular images, and FCON-T01, a tele converter for longer shots. $500.
Sponsored Content
Find Your Perfect Escape with Paradisus by Meliá — More Than Just All-Inclusive
Luxury travel today is about more than just beautiful accommodations — it’s about experiencing the destination. Paradisus by Meliá takes traditional all-inclusive resorts to the next level by offering indulgence with immersion, experiences and authenticity. Each resort is shaped by its location, local flavors and curated Destination Inclusive® experiences that bring you closer to the heart of the destination.
Daily
Feb 28, 20259 Luxurious Hotels for Spring Break Getaways
Spring break will be here before we know it. Consider a visit to one of these nine luxurious properties.
ShareThis