Hyatt recently unveiled a new brand. Caption by Hyatt is a lifestyle brand designed to allow guests to socialize and work in communal spaces that foster connections; properties include distinct dining and drinking experiences, with hybrid cafés, bars and markets. Guestrooms are described as “cozy,” but social spaces are abundant and give guests the freedom to move furnishings around to fit their socialization needs. Each property provides a rotating calendar of events, from DIY classes to trunk shows to tastings.

“At Hyatt, we believe in the power of personal connection,” said Heather Geisler, vice president of global brands, Hyatt. “By listening to our guests, we know that whether they are traveling alone or with a friend, they are looking to connect with others in an environment that is authentic and approachable. The Caption by Hyatt brand will invite guests and locals alike to hang out, enjoy a cocktail and catch up with a friend, new or old, in a space that is intended for them.”

“We intend for the Caption by Hyatt brand to be a global growth driver domestically and internationally in dense urban markets, emerging neighborhoods and high foot traffic areas,” added Jim Chu, global head of development, Hyatt. “We believe the brand is primed for strong growth as it can flex and adapt to suit the needs of different locations and markets and can offer a more sustainable approach to design and operations.”