In honor of World Oceans Day, Hilton announced a new worldwide seafood initiative. An extension of the brand’s Travel with Purpose strategy and in collaboration with World Wildlife Fund, the new goals include fighting the procurement of endangered species and purchasing sustainable seafood from responsible sources. Hilton aims to source at least 25 percent of its seafood from certified fisheries and farms by 2022. The remaining 75 percent Hilton will purchase from fisheries and farms currently working toward certification. The goals fall in line with Hilton’s prior commitment to banning the sale of shark fin. “Identifying, implementing and scaling up responsible sourcing practices is a huge and complex task, but we are committed to addressing the environmental and social impacts of our supply chain — beginning with seafood. We are pleased to work with WWF to further engage our team members, suppliers and guests, and leverage our company’s size and scale to help protect the world’s oceans for current and future generations,” said Maxime Verstraete, vice president of corporate responsibility, Hilton Worldwide.