Delta Air Lines and New York-based designer Zac Posen are bringing high fashion and function to airline uniforms. Posen is partnering with Delta to design a uniform collection for Delta’s flight attendants and airport customer service agents.
“Through challenges and triumphs, the Delta uniform has been a source of great pride for generations of Delta people and continues to serve as a symbol of our values and the world class service for which we’re known,” said Tim Mapes, senior vice president–marketing, Delta Air Lines.
Posen will work with Delta employees to better understand the specialized needs of Delta’s active workforce. The prototypes will then undergo intensive wear testing to ensure functionality and fit before the final collection is produced. Consistent with Delta’s culture, employees will drive the project and be heavily involved in every phase along the way.
The new uniform program is part of a larger brand transformation and investment involving all areas of the customer experience, including airport facilities, technology and global products and services. The new collection is expected to launch in early 2018.
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