Nothing’s as close to synonymous with the word beverage in Ireland as Guinness. Visitors to Dublin can explore this venerated liquid institution with a tour of the Guinness Storehouse, located at the St. James Gate Brewery. Seven floors of interactive experiences include a chance to learn the six-step process to pouring the perfect pint at the Guinness Academy. Other opportunities include a Tasting Experience, learning the story of founder Arthur Guinness, and the details of stout brewing. A fascinating retrospective of promotional efforts in the Guinness World of Advertising section includes 80 years of creative print, digital and television marketing campaigns.

The Guinness story includes master coopers, ocean expeditions and the rise to an export domain that’s evolved since 1769 to include 150 countries. On-site sipping venues include Gravity Bar with 360-degree views of Dublin’s skyline, The Arthur Guinness Bar with a traditional Irish pub vibe, the Connoisseur Experience with private tastings, the Brewer’s Dining Hall with a menu of Guinness-inspired dishes and the low-key Gilroy’s bistro for Ireland’s favorite dishes delivered with a modern twist. The Storehouse is also the location of The Guinness Flagship Retail Stores with exclusive merchandise and themed memorabilia. Meeting and private event space with catering is also available.