Starwood Hotels & Resorts continues to grow its portfolio of specialty select brands with four new hotel deals in Dubai under its Aloft and Element flags. The milestone signing boosts the company’s specialty select portfolio with 11 announced deals year to date and more than 50 percent of Starwood’s Middle East pipeline.
Scheduled to welcome guests in 2018, the four new Aloft hotels and Element hotel will add 816 guestrooms in Dubai, in line with the Dubai government’s focus on hotel development ahead of the Dubai World Expo 2020. In the Middle East, Aloft hotels is spearheading Starwood’s growth in the mid-market segment and is expected to quadruple by 2019. The brand is redefining the category by delivering urban-influenced, modern and vibrant design and unique social guest experiences.
“Aloft and Element are revolutionizing the hospitality industry, and we are excited to expand our already strong footprint in the market by introducing these brands into areas of Dubai where Starwood currently does not have a presence,” said Bart Carnahan, senior vice president acquisitions & development, Starwood Hotels & Resorts, Europe.
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