FX Excursions

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Delta Introduces Unique Alessi-designed Serviceware

by KatieS

Mar 21, 2017
News

In a move to elevate customer experience, Delta Air Lines partners with renowned design company Alessi to create a modern, stylish and functional collection of service products and tableware.

The service ware will appear in flight beginning April 1. The enhancements are part of Delta’s multibillion-dollar investment in increasing customer experience which includes new seats, seatback entertainment systems with free entertainment, high-capacity overhead bins, access to WiFi, complimentary meals in the Main Cabin, upgraded free Main Cabin snacks, chef-curated meals in Delta One, a seasonal wine program and more.

“The Alessi for Delta collection is part of our continued investment in delivering a world class, global culinary experience that will elevate our customer inflight dining experience to new heights,” said Allison Ausband, senior vice president, in-flight service, Delta. “At Delta we know that every aspect and detail of the travel experience matters, and partnering with Alessi allows us to bring an uncompromising level of elegance and service to the onboard experience.”

The carrier will bring one-of-a-kind pieces to its premium cabins and, in late 2017, Delta Premium Select. This is the first time Alessi appears in flight with a major airline.

New products include flatware, crystal glassware, new bone china, stainless steel serving pieces, tabletop accessories, salt and pepper shakers and trays. The Alessi collection is based on popular items created and inspired by six of the 300 renowned designers for the company.

Since the announcement of the partnership in November 2015, the service ware items have been designed and tested in flight, receiving feedback from customers and flight attendants. The airline worked with culinary partners to ensure the items and overall meal experience complement each other.

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