Delta Air Lines CEO Ed Bastian made history in the consumer electronics industry last week as the first airline executive to deliver the keynote speech for Las Vegas’ premier electronics trade show.
In a speech lasting more than 70 minutes, Bastian outlined a number of ways the airline looks to innovate the travel industry in 2020 and beyond. “We see technology as a tool to further our mission of connecting people and creating opportunities,” he said, with the ultimate goal of making travel easier for all involved.
You can watch Bastian’s full address on Delta’s website. The speech included a mass giveaway of the new blankets the airline is rolling out in Delta One, as well as two pairs of Delta One tickets for journalists in attendance. The big takeaways from the speech include changes to Delta’s app, in-flight services and personalized airport communication; and AI-driven platforms to promote thoughtful travel decisions in the workplace.
The Fly Delta app gets an overhaul to allow it to better anticipate customer needs. This “digital travel concierge” can help travelers reduce stress levels throughout their journey by arranging rides and offering helpful notifications tactfully. For example, the airline is deepening its relationship with Lyft to make ridesharing and flying less stressful on the whole.
In-flight services change, as well. Delta is working to become the first airline with dedicated in-flight channels that spotlight movies and shows meeting the ReFrame Stamp standard, meaning films and shows have females in at least four of eight key production roles. The standard, founded by the Sundance Institute and Women in Film, offers workshops, mentorships and other programs to help achieve gender balance in film and television.
“It’s a really important time for women everywhere, particularly in the entertainment industry,” explained Lulu Wang, writer and director, The Farewell, the first film Delta is featuring with the ReFrame Stamp standard.
During the presentation, Bastian also seemed to imply complimentary WiFi is coming to flights where applicable. In-flight connection capabilities include letting passengers purchase food and drinks with award miles, allowing guests to connect with other passengers and stay as connected or disconnected as they wish, all through the help of seatback screens.
Delta’s airport product is evolving as well. Bastian welcomed Nicole Jones, director of innovation, Delta, and Albert Ng, CEO, Misapplied Sciences, to announce parallel reality, which allows up to 100 customers to look at the same screen and receive personalized travel details. No further information was given at the time.
Finally, Delta Air Lines demonstrated a wearable, robotic exoskeleton. The suit will boost employee’s physical capabilities in everything from changing tires to lifting heavy luggage, and testing among employees begins this year.
Did you check out the full keynote speech? What do you think of some of the revolutions Delta plans to bring to the travel industry? Tell us. Email us at letters@globaltravelerusa.com. Please include your full name and location.
Read This Next
Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedSeptember 2026
Sep 19, 2026Seven Seas Prestige to Feature New Spaces
Regent Seven Seas Cruises unveils its all-new Solara Sports Deck and Solara Pool Deck aboard Seven Seas Prestige, introducing a new era of open-air relaxation and active luxury.
Sponsored Content
Why Japan Is Best Explored by Sea with Princess
Japan is a destination that rewards repeat visits because no two regions — or seasons — feel quite the same. One moment, you’re wandering through centuries-old geisha districts in Kanazawa. The next, you’re watching neon reflections dance across Tokyo streets long after midnight.
Daily
Sep 18, 2026Downtown Phoenix Welcomes First Upscale Urban Retreat
This month, in Phoenix, Arizona, Pacific Hospitality Group opens Denū Hotel & Spa, the newest hotel property in The Meritage Collection.
Daily
Sep 18, 2026New Short-Term Rental Brand Just Hit the Scene … And It’s Worth a Second Look
In early 2026, more than 5,500 former Vacasa homes across 24 markets were quietly taken over by an emerging brand. From beach destinations along Florida’s Gulf Coast to mountain getaways in Park City, Utah, these properties are now under Avari, formally launched this month.
Sponsored Content
IHG Business Edge: A Smarter Way for Small- and Mid-Sized Businesses to Travel
IHG Business Edge is a complimentary travel program designed to help small- and mid-sized businesses manage travel more efficiently while saving on hotel stays. Members enjoy access to guaranteed discounts, loyalty benefits, and partner offers across IHG Hotels & Resorts’ global portfolio of 7,000-plus hotels in more than 100 countries.
Daily
Sep 18, 2026Windstar Unlocks Tower of London After Dark and Other New 2027 Experiences
Explore three different remarkable European destinations in 2027 with Windstar Cruises. The brand’s newest 224-guest, all-suite yacht, Star Explorer, debuts alongside complimentary Destination Discovery Events in Livorno, Dubrovnik and London.
METT Hotels to Debut in Albania
Daily
Sep 17, 2026Review: InterContinental Barcelona
eFlyer Reviews
Sep 17, 2026Conrad Washington D.C. Introduces 1/3/5 Experiences
Daily
Sep 17, 2026eFlyer News
Sep 16, 2026Celebrity River Cruises’ First Ship Completes Float Out for August 2027 Debut
Celebrity Cruises celebrated the float out of Celebrity Compass, the brand’s first ship in its highly anticipated Celebrity River Cruises fleet. Set to sail in August 2027, Celebrity Compass sets a new standard in river cruising, bringing Celebrity Cruises’ signature approach to elevated travel to the world’s most iconic rivers.
Sponsored Content
IHG Business Edge: A Smarter Way for Small- and Mid-Sized Businesses to Travel
IHG Business Edge is a complimentary travel program designed to help small- and mid-sized businesses manage travel more efficiently while saving on hotel stays. Members enjoy access to guaranteed discounts, loyalty benefits, and partner offers across IHG Hotels & Resorts’ global portfolio of 7,000-plus hotels in more than 100 countries.
eFlyer News
Sep 16, 2026LXR Hotels & Resorts Coming to Costa Rica in 2029
Hilton’s LXR Hotels & Resorts debuts in Costa Rica in 2029 with the launch of Maravé Manuel Antonio, bringing a new level of luxury to Costa Rica’s Pacific beachfront. The property will sit on a nearly 40-acre estate of rare beachfront that descends from rainforest ridge to ocean.
ShareThis