Pacific World, a global destination and event management company, highlighted the top MICE destinations of 2017 and offered a sneak peek into 2018.
The company determined Spain and China are the most in-demand destinations worldwide.
While Spain was the most demanded destination in 2017 with 20 per cent of travel requests worldwide, China was a close second, followed by Thailand, Indonesia and Singapore in Asia Pacific.
According to data, feedback and insights Pacific World collected over the past several months, China will be a top destination in the Asia Pacific region again in 2018, with Thailand and Hong Kong following.
The MICE industry in China is growing fast with an estimated value of $150 billion going into 2018, according to Smart Meetings. In the first-ever assessment of China’s MICE market, the GBTA Foundation found a total 138.5 million domestic trips were taken for business purposes in 2016 and MICE business travellers spent a total $110 billion during those trips.
With accessible, world-class, innovation-focused cities like Shanghai and Beijing, and aspiring MICE cities like Hangzhou, China is a hotbed for global business, and growth is expected to continue.
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