Last week, Cathay Pacific launched its #MyChinaExperience Tumblr campaign, welcoming the Year of the Monkey. The digital effort is intended to inspire travelers and celebrate the many travel opportunities China offers.
The #MyChinaExperience campaign is not a new one, however. Cathay Pacific used the same hashtag for a photo contest in 2014, as well as an Instagram photo and video contest in 2015, which was a joint campaign alongside Passion Passport and Shangri-La Hotels and Resorts. Both were popular and highly successful. The new campaign will feature weekly updated unique content, photos, essays, articles, videos and other contributions from reputable and stylish travelers, meant to target a younger generation.
Participating contributors include Meg Biram, Kate Dillon, Lesley Murphy and Kevin Mao.
“Many travelers are daunted by the sheer size and scope of travel in China. With the #MyChinaExperience Tumblr site and its content curated by creatives from a cross-section of travelers — journalists and bloggers, hoteliers, tourists, as well as our own staff — we hope to de-mystify this fascinating and diverse country and invite travelers to explore all that China has to offer,” said Robecta Ma, digital and e-commerce manager, Cathay Pacific.
Check out the Tumblr site for yourself, http://cathaypacific.tumblr.com.
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