Mick Jagger is leading a pack of celebrity musicians to create their favorite world music playlists for British Airways’ in-flight entertainment.
Passengers traveling in March will enjoy Sir Mick’s selections including Salif Keita and Fela Kuti. April brings Rufus Wainwright’s top tunes as well as tracks from new albums by Angélique Kidjo, The Gloaming and Mostar Sevdah Reunion.
British Airways is partnering with Songlines magazine via its in-flight entertainment provider, Spafax, to supply the world music playlists based on its celebrity interviews and Top of the World selection of new album releases.
“Who better to introduce our travellers to the current best and up-and-coming artists on the music scene than legends like Sir Mick Jagger,” said Richard D’Cruze, in-flight entertainment manager, British Airways. “We believe these playlists will prove really popular as we know our customers love to be brought new entertainment when they fly with us.
“For many of us, flying offers some rare downtime and the perfect opportunity to listen to different music,” D’Cruze said. “Many customers tell us they note down the music on board and then go on to explore and enjoy more of that artist’s work.”
Future playlists in the works include music selected by Alexander McCall Smith, AR Rahman, Brian Eno, Jamie Cullum, Jon Snow and Steve Martin.
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