Hotel Tonight, launched five years ago, revolutionized hotel booking by offering last-minute deals at a cut rate. Hotels often have empty rooms, and the Hotel Tonight app offers the opportunity to fill rooms quickly in exchange for a cheap rate.
The strategy was incredibly successful, expanding the app to Europe and the Americas while prompting similar services from competitors like Priceline and Travelzoo. By 2014 Hotel Tonight expanded to allow bookings up to seven days in advance, making it viable for weekend getaways with 25,000 hotel partners in more than 35 countries.
The company announced an exclusive partnership with the New York Yankees. This would be Hotel Tonight’s first agreement with a U.S. sports team and its second internationally, after partnering with the English Premier League’s Chelsea Football Club.
— Akhil Kalepu, digital contributor and technology columnist
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