The more I spend time on the West Coast, the more I understand why my West Coast friends put labels on us from the East – there are definite differences. However, what I’m talking about this time is not personality differences, but physical coastal differences! At the NBTA conference in LA last week, I experienced my second earthquake and I will admit – I was scared! It registered as a 5.4 and was followed by over 50 aftershocks. At the time of the earthquake I was with fellow GTers Kim Krol and Courtney Centeno at the OpenSkies press conference on the third floor of the convention center. Managing Director of OpenSkies, Dale Moss, was announcing their new route to Amsterdam as it felt like someone began to kick my chair. This feeling quickly led to the whole building shaking from side to side. I thought the roof was coming in. I would say half the room was filled with New Yorkers who looked at each other like deer in headlights! Finally, someone shouted to get under a doorway and the rumbling finally subsided. The experience was a great icebreaker for networking conversations at the trade show, but when I talked to friends who are from California, I found it did not faze them one bit. Everyone attending the conference from NY was certainly more shaken up from the quake. One West Coast person even remarked, “Come on, an earthquake in LA is like rain in Seattle!” To that, I made a retort about hurricanes and I saw the fear in their eyes! I guess, like everything else, it comes down to what you’re used to. And as for which coast is better, I believe the best way to say it is that neither is better, or worse, just different (but you won’t find me living in LA)! -Alex Young, vice president and associate publisher