In recent years, Egypt has been focused on increasing the value of its tourism economy, with estimates the country will reach 30 million visitors annually by 2030. Egypt’s main landmark on the international stage is its Great Pyramids, but the country also offers unique diversity of the sites and experiences of which it aims to showcase. Egypt continues to encourage travelers to explore past the Pyramids and stay longer to experience all it has to offer.

“Egypt’s tourism strategy is designed to consolidate the country’s position as the world’s most diverse tourism destination, building on an unmatched combination of globally significant archaeological and cultural heritage, coastal destinations, nature, adventure and a broad range of distinctive tourism experiences,” said H.E. Sherif Fathy, Minister of Tourism and Antiquities.

What many travelers tend to forget is Egypt offers many distinct and unique experiences. A visit to Egypt can include a visit to Grand Egyptian Museum, a stop at the Giza Plateau, historic Cairo, the Nile Valley and much more. For a luxury experience, Nile cruises offer a personalized trip, while ongoing development of upscale hotels and frequent additions of tours and experiences draw travelers to linger a little longer in the country and explore the lesser-known spots.

“Our strategy is built around six key pillars: enhancing the competitiveness of tourism investment and attracting foreign direct investment; diversifying tourism products; developing human capital; strengthening governance and improving the visitor experience; advancing sustainability and accelerating digital and green transformation; and strengthening tourism marketing,” Fathy continued. “Together, these priorities are focused on creating greater value from tourism and ensuring that its economic benefits extend across destinations and communities throughout Egypt.”

Across the country, there is a growing cultural and creative scene giving guests a new way to experience Egypt. For example, in Cairo, historic neighborhoods are centers for contemporary dining experiences, beautiful galleries and creative spaces. Along the Red Sea, you’ll find markets with local crafts, artisanal traditions, local music and other cultural experiences.