Airbus announced its new Airspace by Airbus cabin concept, and it sure is sexy. The new brand aims to combine “an enhanced experience for passengers and optimum performance for airlines based on four dimensions: comfort, ambience, service and design.”

The slick design features wider seats, softer lighting, more under-seat space, larger overhead bins, 3D screens and large self-cleaning bathrooms with antibacterial surfaces.

The design will be rolled out to Airbus customers Delta, Garuda Indonesia and AirAsia when it enters commercial service in late 2017. The cabin design fits into Airbus’ widebody A330neo (new engine option) version and on the A350XWB.

“The A380 already offers the best comfort of any aircraft, and the A320 is the top in its single-aisle category,” said Kiran Rao, executive vice president of marketing & strategy, Airbus. “Airspace is another step forward, reflecting our decision to bring consistency on our two best-selling widebody aircraft: the A350 XWB and A330neo.”

“Such signature details and iconic elements will add to passengers’ enjoyment of flight, while offering a flexible canvas to which the airlines can project their own brand,” Rao concluded.