In 2020, Air Canada will replace its current Aeroplan loyalty program with the aim of offering additional earning and redemption opportunities, more personalized service and a better digital experience for its customers.

The carrier sold its Aeroplan business to marketing and loyalty analytics company Aimia with the group continuing to provide the program for Air Canada customers. The agreement expires in 2020 at which point Air Canada will launch its own plan.

“Effective June 30, 2020, Aeroplan will no longer be the loyalty program for Air Canada,” said a spokesperson for Air Canada. “Aeroplan has been independently owned and operated by Aimia for almost a decade. By operating its own loyalty program, Air Canada will be better able to strengthen its customer relationships and deliver a more consistent end-to-end customer experience.”

Specific details about the plan are not confirmed but the carrier confirmed the following parts: Until June 29, 2020, Aeroplan members can continue to earn and redeem miles in accordance with the Aeroplan program; after this date, miles earned from Air Canada and Star Alliance flights will be credited to the new program; miles earned through the current Aeroplan scheme will not be transferred into the new program — Air Canada says it intends to continue to offer Aimia redemption seats for Aeroplan members after June 2020 with pricing competitive with other third-party rewards programs; and frequent flyers can continue to enjoy Air Canada Altitude status recognition and its associated range of travel privileges, based on their annual flight activities with Air Canada and Star Alliance member airlines, and all Million Mile qualification activity and status will be honored in the new program.