Air Canada will replace its current loyalty program, Aeroplan, in 2020, with the goal of adding “additional earning and redemption opportunities, more personalised service and a better digital experience for Air Canada customers.”

The carrier sold its Aeroplan business 10 years ago to Aimia, a company that has continued to provide the Aeroplan program for Air Canada customers. However, the airline is planning to move on after the agreement is up in 2020.

In a statement Air Canada said, “Effective June 30, 2020, Aeroplan will no longer be the loyalty programme for Air Canada. Aeroplan has been independently owned and operated by Aimia for almost a decade. By operating its own loyalty programme, Air Canada will be better able to strengthen its customer relationships and deliver a more consistent end-to-end customer experience.”

The carrier confirmed some details, though the exact plan is still under wraps. Aeroplan members can continue to earn and redeem miles with the plan until June 29, 2020. After this date, any miles earned from Air Canada and Star Alliance flights will be put toward the new program.

Any miles earned through the current program will not be transferrable to the new scheme. However, frequent flyers “will continue to enjoy Air Canada Altitude status recognition and its associated range of travel privileges, based on their annual flight activities with Air Canada and the Star Alliance member airlines,” and all Million Mile qualification activity and status will be honored in the new program.

“Our relationship with our more than 45 million customers sits at the core of Air Canada’s ongoing transformation as we continue to grow our business beyond the 200 destinations that we already serve, and work to become a global champion,” said Calin Rovinescu, president and CEO, Air Canada. “This decision is the right one for our customers, our employees and our shareholders.”