Accor Middle East announced the debut of its Aparthotels Adagio brand in the Middle East. One of the leading hospitality groups in the region, the group will open its first upper-midscale, serviced apartment property this October in Al Bustan, Abu Dhabi. The Adagio Abu Dhabi Al Bustan will include 279 guestrooms and flexible pricing policies designed for long-term guests seeking extended accommodations with hotel services. Accor Middle East expects to develop an additional nine Adagio properties in cities across the region within the next three years, with five opening by the end of the year. Aparthotels Adagio currently operates more than 10,000 apartments in European cities such as Paris, Berlin, Munich, Monaco, Geneva and Vienna.

“The Aparthotels Adagio brand is already well-known among Middle Eastern travelers who visit Paris and other cities across Europe,” Martine Balouka-Vallette, CEO of Aparthotels Adagio. “As a European leader in the urban residence market, we are now enthusiastic to expand outside of Europe to the Middle East, which is just one of the prominent strategic regions for brand growth.” Accor has more than 59 hotels in the region and another 20 in the pipeline.