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British Airways Adds New First-Class Products

by Megan Hill

Apr 10, 2019

British Airways

Feature

British Airways is rolling out a series of new products and services for its first-class cabins this month.

The airline says it will have new menu items, served á la carte, that will revolve around “fresh seasonal ingredients of British provenance.” Food will be served on tablewear from British designer William Edwards. Drinks will be served in Dartington glassware.

The airline is adding an afternoon tea service, with a selection of sandwiches, pastries, scones and tea infusions. Passengers will also receive loungewear by luxury British brand Temperley London.

The airline’s amenity bags will see Temperley’s “Star” design with products from Elemis, including a face mist, moisturizer, eye cream, deodorant and lip balm. The airline is also adding 400-thread count bedding and a foam fiber mattress topper, plus a new day blanket and bolster cushion.

Carolina Martinoli, director of brand and customer experience, British Airways, said, “As part of our £6.5 billion investment for customers, we’re changing parts of the travel experience in our First cabin. Our teams of designers, chefs and customer service experts have carefully thought through the details we know matter most to our customers.

“In this, our centenary year, we’ve sought out some of the best British designers and manufacturers to work with to ensure travelling in First with British Airways is an unforgettable experience.”

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