San Francisco, a city renowned for its commercial hubs and cultural sites, will become the first destination in the United States for one of Accor’s newest brands, Handwritten Collection. The city’s Hotel Stratford San Francisco, Handwritten Collection is a European-style boutique property located near Union Square on the famous Powell Street cable car line. The area will now have the Handwritten Collection name behind it. The property becomes Accor’s third hotel in San Francisco, joining the Fairmont properties atop Nob Hill and at Ghirardelli Square.

The property was built in 1910 and has recently completed a multimillion-dollar refurbishment, ensuring the unique character of San Francisco shines through the hotel with every detail. With  94 tastefully styled rooms, the hotel provides a truly memorable experience celebrating its rich history.

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Upon arrival, guests enter an elegant lobby with wooden paneling, marble counters and intuitive self-check-in technology. Navé, a new European-style café/bar designed by San Francisco architecture and interior design firm MODO, is set to open this summer. In alignment with Accor’s sustainability commitments, the hotel has eliminated single-use plastic throughout the guest experience and many of its operating supplies are made from recycled materials.

“San Francisco is one of the most visited cities in the country and is undergoing strong economic recovery,” said Abel Castro, chief development officer, Accor Americas – Premium, Midscale & Economy. “We know that Handwritten Collection will resonate both with domestic and international guests in the United States and look forward to debuting the brand’s first address here.”

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Launched in 2023, the Handwritten Collection brand is a portfolio of carefully curated addresses, each resonating with the warmth and character of its hosts. The brand’s design ethos offers a tapestry of bespoke properties where traditional and modern design elements converge in creativity, ensuring no two hotel addresses are the same. Handwritten Collection sits in Accor’s Premium, Midscale and Economy Division, which operates 449 hotels across these segments in the Americas, with an additional 77 hotels currently in the pipeline.