After the successful launch of SIRO in Dubai, Kerzner International, the group behind the luxury brand, plans to open SIRO hotels in Los Cabos, Mexico, and Riyadh, Saudi Arabia. The two new hotels join the existing Dubai hotel and forthcoming SIRO Boka Place in Montenegro. The Los Cabos hotel plans to open in 2027, while the Riyadh location debuts in 2028.
SIRO Palmilla Los Cabos will feature 120 keys and a cluster of SIRO-branded residences, of which 14 will be standalone villas. The property is part of a new development called Palmilla Reserve.
SIRO Olaya Riyadh will be developed by 80 Real Estate Company, complete with 200 guestrooms alongside comprehensive fitness and recovering facilities unrivaled in the city to date. This property will sit a 30-minute drive from King Khalid International Airport.
“SIROencapsulates the dynamic spirit of innovation that has been at the heart of Kerzner’s culture for over 30 years of disrupting the hospitality sector,” said Philippe Zuber, CEO, Kerzner International. “SIRO is a direct response to the societal shift in attitudes towards sports and wellness and was designed to be a rapid-growth challenger brand that enables Kerzner to expand our global footprint in the world’s most vibrant cities.”
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