This month marks the official opening of SIRO, a groundbreaking fitness and recovery hotel concept by Kerzner International, in Dubai. The new property also marks the brand’s inaugural hotel, located in the newly constructed One Za’abeel complex.

© Natalee Cocks

Featuring cutting-edge technology, world-class expertise and transformative wellness experiences, SIRO is a revolutionary concept in the world of hospitality. Complete with a dedicated Recovery Lab for advanced treatments, holistic classes and mindfulness practices, SIRO takes fitness and recovery to a new level. In addition to immersive classes, guests also have access to activities like desert bike rides, mountain treks, dune buggy trips, tennis, golf sessions and more. The Recovery Lab also boasts IV therapy, cryotherapy, red light therapy, infrared saunas, cold-plunge pools, relaxation areas, zen spaces and luxurious changing facilities.

Guestrooms embody peace and tranquility through a purposeful design and thoughtful amenities. Floor-to-ceiling windows overlook the city skyline and welcome natural light, while wake-up technology features motorized, blackout blinds to rouse guests. Guestrooms also include thermos-regulating mattresses, recovery cabinets stocked with exercise essentials, projectors in place of televisions and more. Guests can also choose from six Fitness suites and six Recovery suites. Recovery suites come with a therapy bed for in-room treatments and a bathtub with a view, while fitness suites feature a mini private gym.

© Natalee Cocks

SIRO offers a curated array of dining options to support guests in maintaining a balanced diet, including Refuel Bar and 24-hour, in-room modular dining.

The SIRO brand is currently eyeing locations in Montenegro, Tokyo, Cabo and Boka Place to expand and bring more of its elevated offerings to guests worldwide.