A new study and ranking from J.D. Power found it’s in-flight services, not ticket price, that determine passenger satisfaction on international flights. The brand released its 2019 Airline International Destination Satisfaction Study, which ranked airlines according to nine factors including in-flight services, cost and fees, aircraft, flight crew, check-in process, boarding, immigration, baggage handling and reservations.

“A low fare may be the best way to attract a first-time international passenger,” said Michael Taylor, travel intelligence lead, J.D. Power, “but retaining passengers on routes to Europe and Asia is all about delighting customers with great in-flight experiences. One of the most powerful ways to do that is with food and beverage offerings that are unique to the airline’s culture and that manage to deliver flavor at altitude, where it has been proven that taste buds grow less sensitive.”

The study found, on flights to Europe and Asia, more than half of the in-flight passenger experience is impacted by food and beverage service. Overall, passenger satisfaction with airlines’ food and beverage offerings is currently lower than passenger satisfaction with entertainment options.

J.D. Power found Turkish Airlines to rank highest in passenger satisfaction when flying from North America to Europe. Virgin Atlantic ranked second, followed by British Airways and Delta Air Lines, who were tied.

On flights between North America and Asia, J.D. Power found Japan Airlines ranked highest in passenger satisfaction, followed by Delta Air Lines and Korean Air.