The W Rome is slated to open in 2021, as the first W Hotel in Italy. Situated in the Via Veneto neighborhood, the property includes 159 guestrooms and suites, including an Extreme WOW suite. Public spaces include a rooftop signature destination bar, the W Living Room, two restaurants and modern event space. A FIT workout facility and spa are also planned. The entire hotel is set within two adjacent 19th-century properties on Via Liguria, in buildings originally used as government offices. The new design keeps the architecture’s historic elements intact.
“Rome is one of Italy’s most stylish and fashionable cities, and therefore a perfect destination for the W brand. With its boundary-breaking design, buzzing spaces and unique style, W Rome will inject a new and decidedly social style of modern luxury to the Roman hospitality scene,” said Jenni Benzaquen, vice president, luxury brands, Europe, Marriott International.
“This latest signing shows that even in mature markets like Rome, W Hotels is fortunate to collaborate with visionary developers such as the Omnam Group who are equally passionate about creating an exciting and original hospitality experience,” added Carlton Ervin, chief development officer, Europe, Marriott International. “The choice of W Hotels for their prime development, reflects our shared confidence that the brand’s inimitable offer will be perfectly attuned to this spectacular city to meet the needs and desires of future travelers in the Italian capital.”
Currently, W Hotels operates seven properties in Europe. Ten other W Hotels are set to open in the coming years, including the W Tel Aviv in 2018; properties in Madrid, Belgrade and Portugal in 2019; and properties in Marbella and Edinburgh in 2021.
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