Starwood’s Tribute Portfolio debuted in Europe with the addition of the Great Northern Hotel, a Tribute Portfolio Hotel, in London. Launched this past April as Starwood’s 10^th brand, Tribute Portfolio is a collection of independent hotels and resorts promising guests the ability to “Stay Independent.”

“We are delighted to welcome the Great Northern Hotel as the first Tribute Portfolio property in Europe,” said Dave Marr, global brand leader, Tribute Portfolio and Sheraton Hotels & Resorts. “The hotel has been designed with such meticulous attention to detail, and we’re excited to partner alongside Mr. Jeremy Robson as he continues to bring his independent vision to life.”

Located within the new Western Concourse of King’s Cross close to the Eurostar terminus at St. Pancras International, the Great Northern is a historic King’s Cross London landmark and one of the finest upscale boutique hotels in greater London. First opened in 1854, the hotel has been refurbished and redesigned to evoke the glamour and grace of its extraordinary past.

The Cubitt rooms feature high ceilings and large twin sash windows, filling the rooms with an abundance of natural light, while the charming Couchette rooms serve as innovative interpretations of a traditional railway carriage car sleeper. The Wainscot rooms, located on the top floor of the hotel, have high mansard-style ceilings and are lined with Black American Walnut Wainscot paneling, which, along with deep aubergine paint, create a seductive ambiance.

“Since our launch in 2013, the Great Northern Hotel has become one of London’s finest boutique hotels,” said Jeremy Robson, owner, the Great Northern Hotel, a Tribute Portfolio Hotel. “The restoration of the property was a dream of mine for many years, and together with my excellent team, I am incredibly proud to have created something of real value: a London landmark serving both visitors and Londoners alike. Today, our award-winning hotel joins Tribute Portfolio and the prestigious Starwood collection. We are looking forward to building on our success with this powerful brand whilst maintaining everything that makes the Great Northern Hotel a unique and much-loved property. ”