The Beverly Hilton unveils the new Upgrade Labs location within the property next month. The “human upgrade facility” takes an inside-out approach to physical fitness, designed to improve physical, cognitive and sexual performance.

The second location for the brand stretches more than 6,000 square feet and features a range of technology for locals, travelers and celebrities visiting the hotel.

Physical fitness services promise to deliver extreme results in a fraction of the time. Recovery treatments help visitors recoup from injuries, surgeries or general inflammation. Cognitive-based treatments include EEG brain training and meditative inductions.

“We’re excited to bring our unique approach to biohacking the human body to Beverly Hills with the launch of our second location,” said Martin Tobias, CEO, Upgrade Labs. “Upgrade Labs is so much more than a gym and our new location at the Beverly Hilton reflects our unique approach that combines measurable science with innovative technology all custom tailored by our experienced team of Biohacker Techs.”

“This is a game changer for the standard hotel ‘gym’ and one that delivers a truly impactful experience on property for both hotel guests and the community as a whole,” added Michael Robertson, hotel manager, The Beverly Hilton. “There are very few hotels around the world that offer stellar fitness amenities on property and certainly no hotel that houses a human upgrade facility, so we feel that this offering really positions us a step above the rest.”