Tenerife, Spain, known for its historic and adventurous appeal along with excellent sustainable practices, continues to position itself within the U.S. travel industry. Recently, Tenerife used its attributes, goals and values to obtain key partnerships with companies like Signature Travel Network, Adventure Travel Trade Association and the United States Tour Operators Association.

“Tenerife is a vibrant destination with a wealth of experiences to offer the U.S. market. To help position our island at the top of mind of the American traveler, we understand the importance of key partnerships with organizations that share our values and objectives,” said David Perez, CEO, Tenerife Tourism. “Our connection with these three impactful partners and their adjacent network brings exciting new opportunities to the table. From large-scale events across the U.S. to a superhero comic series, we cannot be more excited to continue building upon these announcements.”

Signature Travel Network

Signature Travel Network is a member-owned community of leading travel agencies and supplier partners. The new partnership features educational events, including conferences, marketing collaborations and more. Tenerife hopes this will help leverage its appeal and help support the success of travel agents booking itineraries to the destination.

The United States Tour Operators Association

With sustainable travel at the core of USTOA’s vision, the organization recently introduced Sustainable Suzie, a superhero comic book based on sustainable tourism. The comics highlight key pillars of meaningful travel, the need to protect natural resources and wildlife and the importance of conserving cultural heritage while still offering authentic experiences. Tenerife is a gold-level sponsor of the USTOA Sustainable Suzie campaign. About 50 percent of the destination is categorized as protected areas, and Tenerife continues to commit to creating responsible and sustainable growth.

Adventure Travel Trade Association

ATTA strives to empower the global travel community to protect natural and cultural spaces while creating economic value. Pushing for economic growth, in turn, benefits trade members and the destinations. Through the partnership, ATTA and Tenerife collaborate on many levels.